In the wonderful age of technology your customers have access to the internet in the palm of their hands. This means that your traditional marketing strategy isn’t the only top dog any more. Internet marketing, also known as online marketing or e-marketing, is becoming more popular in the world of marketing. But why?

Systems. Processes. Details. This is what organizational development is made of. It takes a certain type of personality to naturally be good at and even joy these processes and systems. Finding the right person will make your small business successful. The key to this is establishing a business culture as your putting these processes in place. What does that look like?

We know it’s hard. Owning or managing a small business in a time where people are struggling for money is difficult. You’re already a small business, fighting to stay alive amongst all the big box stores. The last thing you need is a failing economy. We feel your pain. Just like you, we are a small business and understand the daily struggles. We’re here to help you and give you tips that will allow you to see the light at the end of the tunnel and ensure your small business continues to thrive. 

Hashtags can be confusing. There’s kind of an unspoken rule about them when it comes to using them in marketing in social media. But to efficiently and effectively use Twitter for business you need to know what you’re doing and even more importantly, what not to do.

Forty years ago this week President Nixon was in the process of being impeached and led to his public resignation. It was one of the few times a president of the United States, the most powerful man in our country, has been removed from office. Technically he resigned but the vote had already started. Everyone involved was uncertain, scared, or both in the shadow of uncertainty that our country was standing in.

But if you are like most business owners, or the average small business leader, you’re not getting rich. Because it’s not as easy to make a profit as we dreamed it would be.

We started our small business to make a profit and provide for ourselves, as well as our families, and that is a really good thing!

Do you know how to motivate employees? Have you heard the saying that happy employees are productive employees? Well, CEO Tony Hsieh of Zappos knows how to keep his employees motivated. Hsieh focuses on making sure that his employees are happy. Here are a few things that Zappos does to motivate its customers by keeping them happy.

For many companies, the sales department and the marketing department are often set worlds apart in both goals and structure. Sales often thinks of marketing as the arts and crafts department while marketing feels that the sales department is all about numbers and no creativity. If this sounds familiar, than your business isn’t meeting its full potential and your numbers may be lower than they should be.

Are you tired of people calling who really aren’t ready to commit to a service or ready to buy? Are these calls and meetings you think are going to be potential leads, when they really aren’t, wasting your time and money? We’ve got some tips for you that may help!

Business culture is a vital part of having a successful small business. Yes, it’s true—many businesses are completely lacking this. That’s corporate America folks, and there are huge companies that will survive even if they treat their employees like, well, crap. But, as a small business, if you really want to rise to the top, have happy employees and overall a more successful business—you need company culture. Heck, you should want it!