Understanding your customer base is important. Here at Half a Bubble Out, we provide inbound marketing services and talk a lot about them. If you’re unfamiliar, the quick description is that we think it is best to attract your audience naturally, and this is primarily done through helpful content. If you want a more in depth description, check out this blog on inbound marketing.

Does your business use social media? If it doesn’t, it’s a lost opportunity for you. In today’s society, people expect a business to have an online presence. People are looking for you online, whether it’s reading a review on Yelp, checking in on Foursquare, following you on Twitter or liking you on Facebook. Social media allows your business to make a touchpoint with your audience, build relationships, and give people a way to get to know you.

Imagine your perfect business. You have happy customers and happy employees which means customers show up to buy and your employees show up to work. You are always in the green which means that you don’t have to worry about provision. Your business has room to grow if that is what you want. Heck, do you want to go global? If this sounds like something you want then learn more about 4 internet marketing solutions to help get you on the right track.

You’ve been up since 5 a.m. and started replying to emails and thinking about work before you could even grab a cup of coffee. You login and take a look at your business's Facebook page and your stomach drops. Shoot. Another bad review.

Why do they keep coming? What are you supposed to do? Why can’t you delete it? You’re suddenly interrupted by an automated call from Google telling you to update your listing. How do you do that?

What if there was one simple way to create a whole bunch of original content? Your content marketing strategy for the month – that’s 31 days or less – would be set, you would be prepared to write, your customers would be satisfied with information, and your boss would be smiling. “What if” no more because there IS one simple way to get your content working for you to kick-off more relevant content.

We come in all shapes and sizes when it comes to being a consumer of technology.

Are you the “preorder-to-be-the-first-one-to-try-it” type of consumer OR are you the “sit-back-and-wait-for-everyone-else-to-try-it-first-then-buy” type?

Mister Rogers was a neighbor to millions of kids around the world. We could always count on going to "the land of make believe" while he taught us the value of caring and love in every episode. But what does that have to do with local SEO services and why should you care?

Typically a nightmare is something that you wake up from, maybe involving dinosaurs chasing you or falling from a tall building. In our industry, those nightmares are a bit different and often happen between 8 a.m. and 5 p.m. involving websites crashing and spammy SEO tactics. Yet, we still LOVE our job despite these little hiccups.

A friend of mine sent me a 2 minute video to watch that was well-made and really interesting - but it made me think about the power of persuasion when combined with quality video. I started to wonder if I was getting taken advantage of by companies that I buy stuff from - even when I’m really happy with what I have most of the time.

Take a look at the short video below and then see if you agree with any of my thoughts. Not all of you will care, but some of you might want to talk about it. Just a little food for thought.