You may have heard already, but recently Google was re-organized to become one division of a new “parent” company called Alphabet. The newly formed parent company will also include other businesses in addition to Google. If you are a business that advertises on Google or relies on an SEO strategy to rank in Google search results, you won’t really be affected by this change.

You may be wondering what this has to do with your business. In this transition, there are a few principles that can apply to any business or entrepreneurial endeavor. Read on to find out some of the things Google is getting right that you should also be doing with your business.

Internet marketing for many small businesses gets put on the back burner and the “more important” stuff gets shoved up front. But then it catches up with you and you realize your business needs to be found online. The answer everyone is talking about: SEO. But what is that really?

Are you looking for something to help save your business? Maybe business is a bit slow and you’re hoping for some more customers? Or your competition is sneaking up on you and you’ve now realized you need to step up your marketing and advertising efforts a bit?

Every day while running a business, you make decisions - small decisions that move projects along, answer general questions, point your team in the right direction - all part of the day to day operations of your company.

But then there are the big decisions, like whether you should create and hire an in-house content marketing team (even one person) or outsource content marketing services to an agency. This is no small decision, even though outsourcing is a strategy used in other areas of running your business.

Understanding your customer base is important. Here at Half a Bubble Out, we provide inbound marketing services and talk a lot about them. If you’re unfamiliar, the quick description is that we think it is best to attract your audience naturally, and this is primarily done through helpful content. If you want a more in depth description, check out this blog on inbound marketing.

Does your business use social media? If it doesn’t, it’s a lost opportunity for you. In today’s society, people expect a business to have an online presence. People are looking for you online, whether it’s reading a review on Yelp, checking in on Foursquare, following you on Twitter or liking you on Facebook. Social media allows your business to make a touchpoint with your audience, build relationships, and give people a way to get to know you.

Imagine your perfect business. You have happy customers and happy employees which means customers show up to buy and your employees show up to work. You are always in the green which means that you don’t have to worry about provision. Your business has room to grow if that is what you want. Heck, do you want to go global? If this sounds like something you want then learn more about 4 internet marketing solutions to help get you on the right track.

You’ve been up since 5 a.m. and started replying to emails and thinking about work before you could even grab a cup of coffee. You login and take a look at your business's Facebook page and your stomach drops. Shoot. Another bad review.

Why do they keep coming? What are you supposed to do? Why can’t you delete it? You’re suddenly interrupted by an automated call from Google telling you to update your listing. How do you do that?

What if there was one simple way to create a whole bunch of original content? Your content marketing strategy for the month – that’s 31 days or less – would be set, you would be prepared to write, your customers would be satisfied with information, and your boss would be smiling. “What if” no more because there IS one simple way to get your content working for you to kick-off more relevant content.