Are you wondering what kind of marketing services you should invest your money in for your business? You hear about all these different types; ads on Google, Facebook ads, PPC, paying for links, etc. But which one makes the most sense and is the most beneficial for your business?
Organic SEO services is one of the most beneficial SEO practices that you can choose for your business. It’s cost effective, creates credibility for your business and helps to increase the authority of your domain. Keep reading to learn more about each of these benefits and how it can help your business.
One of the top benefits of organic SEO services is the cost advantage. Paying for PPC, ads or other SEO alternatives can be extremely pricey. While PPC can seem appealing because you’re guaranteed to have your company’s links put in front of potential website viewers, clicks can add up and increase your marketing costs beyond your budget. That money could be spent elsewhere, such as developing an organic SEO strategy that will eventually have the same effect for less money.
Organic SEO services allow you to build your credibility as a business in the online world. Instead of relying on ads or worse, black hat SEO, you are using organic SEO techniques which is seen as a best practice in the marketing world.
Increase Domain Authority
Using organic SEO services will increase your domain authority, thus increasing your search rankings. Having a high domain authority will result in more people seeing your website and more people coming to your website, which hopefully will result in more customers.
When your website authority is ranked higher according to search engines, your website pages, blogs, etc. get closer to the top of Google. You know those emails you get from people telling you they can get your business to show up on page 1 of Google, for a certain price? Yep, that’s not organic SEO and it rarely works.
Creating a Long-Term Optimized Search Presence
By using organic SEO, your website will forever be “optimized” for the web and give you a better chance of showing up in searches online. If you're only using paid ads, as soon as you decide to pull the cord on your budget or lower it, it will be directly reflected in your web traffic. If you have organic SEO, such as keyworded web content, that will forever remain on your site and Google will continue to scan it.
As an inbound marketing agency, we believe it’s important to have a combination of both paid ads or PPC and organic SEO services. If your budget allows, it’s nice to have a little extra push with paid ads, where you can try to get your message out to more people, merely supplementing your organic SEO. It’s best not to completely rely on paid ads of course, but when used together they can have powerful effects!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.