This just in: hiring online marketing consultants may cause significant changes in your health and well-being. A significant number of small business owners have reported less stress, fewer sleepless nights, heftier pocket books, better employee relationships, and actually looking forward to going to work. They credit it all to inbound marketing.
Unlike the Shake Weight, Jazzercise, coconut water or kale, online marketing isn’t just the latest fad for your business. The marketing techniques used to get your business found online aren’t just good for increasing the ROI of your company, they have positive outcomes for your health too.
It’s simple: you need to eat a balanced diet, watch your proportions, and exercise to stay healthy. Inbound marketing uses a holistic approach through techniques such as SEO, blogging, content development, email nurturing, and social media to turn strangers into customers and customers into promoters of your business – keeping your business (and you!) healthy.
As a small business owner, you have enough on your plate. Hiring online marketing consultants lets you focus on the most important aspects of your business. Instead of worrying about writing a blog, managing the design of your new website, or following up with leads, consultants can eliminate that stress by doing it for you.
Fewer sleepless nights
You may be lying in bed counting sheep because you can’t turn your mind off. You’re either making your mental to-do list for the next day, worrying about how you’re going to make payroll, or dreaming of that next business venture you wish you had the time and capital to begin.
Online marketing consultants will help you prioritize the aspects of your small business marketing to focus on now to get you more customers and have a thriving business with the ultimate goal of making that dream of yours a reality.
Heftier pocket books
There is a methodology to inbound marketing that will get you more customers. It’s proven to work. In fact, content marketing produces 3 times more leads per dollar (Kapost) AND Inbound marketing costs 62 percent less per lead than traditional outbound marketing (Mashable).
Bottom line: online marketing consultants know how to create a strategy tailored to your business, and implement and analyze that strategy to increase your customer base and the ROI for your business.
Better employee relationships
These are a result of a company culture that embodies both passion and provision. If your employees are using their gifts and abilities in the work they are doing, and are able to make a living for themselves to meet basic provisional needs, you get happy employees.
Looking forward to going to work
If you own a successful small business that causes you less stress, fewer sleepless nights, a positive ROI, and happier employees, then you won’t dread when your alarm goes off on Monday mornings.
Hiring online marketing consultants to implement an inbound strategy for your business will not only help the health of your business, but will have a profound effect on you – the small business owner – too. Get ready to flex your online marketing muscles.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.