If you are like me, you get a ton of emails every day that you simply delete without ever opening. You wish they never made it past your spam filter if you're honest.  I get about five emails a day from folks who are offering to redesign my website for me, make my website show up on page one of Google, or provide email marketing consultant services.  Thanks, but I’ve got that taken care of! It is clear that they have never bothered to look at who we are and what we do, so their credibility is shot from the beginning with me. Delete.

If you are reading this, you probably already realize that using online public relations as part of your overall internet marketing strategy is good for business, or maybe you are just curious about it. Either way, good for you!  Online public relations is a valuable internet marketing tool and can help drive traffic to your website which ultimately can bring you more customers. 

Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted? 

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

I am writing this blog on my 20^th anniversary “get-away” weekend from beautiful Lake Tahoe, California so it will be short and sweet! The topic today is “what makes a good website?” As with most marketing questions, there are a lot of ways to answer this question. A couple of weeks ago, we blogged about the importance of being able to be found by local searches, and how you can get better at that. If you didn’t read that, check it out here. Clearly if we are asking what makes a good website, having it found is a good first step!

Looking for a way to increase your lead generation through internet marketing? Well, you might be able to find a lot of blogs that have good advice on this topic, but today we want to give you a little insight into the 7 worst lead generation techniques you should always avoid. Let’s get right into it.

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!

What is lead generation?

You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!

In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.