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[Breaking News] Batkid Hashtags His Way to America's Hearts in San Francisco!

November 15, 2013 / by Natasha Hawkins

posted in Social Media, News

0 Comments

Batkid is dominating feeds, blogs, and the news! How far has his hashtag gone, and where will it be at the end of the day? No one knows, but what we do know is we had to blog about this amazing heartwarming story, about a little boy who got his wish. 

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Google Is Using Your Mug, Free of Charge - New Terms of Service Surprise

November 15, 2013 / by Natasha Hawkins

posted in Social Media, News

1 Comment

Have you heard you may be working for the online giant Google? Sounds pretty amazing, until you realize your name and picture is being used in Google ads, and you're not seeing a dime for it. Is doesn’t sound so good now does it? Don’t worry we have you covered, there is an opt-out procedure you can complete to protect that sexy face of yours. 

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Lessons from Obamacare as to What Makes a Good Website

November 14, 2013 / by Vicky Zancanella

posted in Website Development

6 Comments

Launching a new website or updating an existing website has its road bumps. No doubt, since Oct 1st you have heard about the problems with the new HealthCare.gov website going live. The topic was, and is still, all over the major networks, newspapers and blogs. There have been Congressional hearings and investigations into what went wrong. Although we may never have a perfect picture of what happened or didn’t happen with the Obamacare website, there are a few things small businesses can learn about what makes a good website from all of this.

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4 Lessons an Email Marketing Consultant Can Learn From Online Dating

November 13, 2013 / by Raquel Royers

posted in email marketing, Lead Nurturing

0 Comments

There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.

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Why is Social Media Important in Your Marketing Strategy?

November 12, 2013 / by Kathryn Redman

posted in Internet marketing, Social Media

0 Comments

The debate continues regarding the importance of social media for business. The idea of using social media in business seems to be gaining ground, but there is still a lot of debate about its effectiveness.  On our side of things we would argue that social media has some tangible benefits for marketing and lead generation, and some intangible benefits. Beyond those, however, is the key issue of strategy.

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Why Blog? 10 Types of Blog Posts People Click, Read and Love

November 9, 2013 / by Travis Martin

posted in Content Marketing, Blogging

2 Comments

What is the goal of a blog post? It’s to have people click it, read it and love it. In today’s blog I will be highlighting 10 types of blog posts that people enjoy reading most. Not only will this help you with your blog strategy and help answer the question why blog, but will also aid your internet marketing efforts to drive more traffic to your site.

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JetBlue: An Email Marketing Campaign That is Miles Above the Rest!

November 8, 2013 / by Kathryn Redman

posted in email marketing

1 Comment

Okay, we all get a TON of email in our inboxes and emails from travel agencies and airlines advertising their incredible deals. I am the person who ritually selects and deletes these every morning unless I’m feeling desperate to get away.

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5 of the Best Landing Page Terms Every Business Owner Should Know

November 8, 2013 / by Natasha Hawkins

posted in Landing Pages, Lead Conversion

0 Comments

Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.

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Create the Best Landing Pages for PPC

November 7, 2013 / by Vicky Zancanella

posted in Landing Pages, Lead Conversion

1 Comment

So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.

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3 Examples of Companies That Understand Easy Navigation is What Makes a Good Website

November 6, 2013 / by Raquel Royers

posted in Website Development, Lead Conversion

2 Comments

What makes a good website? Well, it’s many things but in this blog I am specifically going to talk about how easy navigation makes a website look better and ultimately do better.

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