We have all been on the ‘hook’ end of the ol' lead generation techniques. Even in the last week I have experienced a number of these ol' tactics. Last night I had two gentlemen knock on my door asking if they could clean my carpet. I received direct mail about hearing aids (and I am not even 40 yet) and even at work my inbox is filled each morning with emails from companies selling products and services that I have no interest in at all.
Ready for New Lead Generation Techniques-Inbound Style [Infographic]
posted in Lead Generation, Inbound Marketing
As a business owner you are always thinking about how to be popular with your customers but also have authority in your industry, right? Well it kind of works the same way in the internet world. Which one is better though? Authority or popularity? Which ones does Google consider to be more important? Keep reading to find out!
Business on the Decline? Understand Why is Social Media Important for Success
posted in Social Media
We get it, you think that social media is just for the teenager next door and you may wonder “Why is social media important to my business?” But let me tell you, social media isn’t just for adolescents. According to the Pew Research Center, 73% of adults using the web are now using some sort of social networking sites; and 42% of those adults use multiple social media sites. This means that your business could be missing out on free internet marketing and advertising if you aren’t using social media as a part of your internet marketing strategy.
Internet Marketing Tips for Blog Creation: Flex Your Writing Muscles
posted in Internet marketing, Blogging
It’s your first day at the gym. You look around trying to decide where to get your burn on. You’re having second thoughts about getting in shape. The Planet Fitness commercial flashes through your mind:
Do you remember the days when blogs were those things that either teeny bopper girls used as their online diaries or they were what someone [usually in their 20s] began before they embarked on a backpacking trip in Europe. Are you still stuck in that moment of time thinking that’s what blogging is all about? Are you still asking “why blog?"
Real Content Creation is The Key to Internet Marketing
posted in Internet marketing, Content Marketing
In today’s competitive world as business owners and professionals in our industry we are always looking for how to get ahead and beat out our competitors, right? Sometimes it completely takes us over and we forget about what’s most important in the internet marketing world: real content.
Has your business implemented Heartbleed fixes? If not, then you are already late to the party, and are risking more than you might know. If you are a bank, online merchant, or software provider and you haven’t taken steps to protect your customers then you are risking their passwords, IDs, and all their private information.
3 Steps to Protect Your Information from Heartbleed Leak [for Users]
posted in Internet marketing, News
Businesses have been made well aware of The Heartbleed Bug, and they should have taken measures to protect you by now. If not then your privacy door is open and your information could be harvested. How can you tell if your favorite site, merchant, or software is protecting you? Most have notified their users and asked them to change their passwords, however some big names are still slacking on protection. If you have not been notified then it is possible the site has not made changes to their SSL, so it is very important that you follow these three steps.
I love super hero movies. My husband grew up on comic books. So, the current movie craze with super hero stories (especially Marvel) keeps us going back to theatres. My confession is that I have a heart for the super villains, especially those who were good and turned bad and still struggle with that pull on their conscience. (My current favorite is Loki, but that is a subject for another blog).
Enjoy my favorite scene between Thor and his brother, Loki:
A blog is a core piece of your internet marketing strategy, which works together with other online marketing tools (website, social media, calls-to-action, SEO, etc.) as part of an overall method called inbound marketing. Think of it this way: inbound marketing is the type of workout you’re doing, let’s say it’s CrossFit, and internet marketing is the fitness tools you use - weights, kettle bells, bands, bars, ropes – to work different muscle groups. A blog is one of these components working a large muscle group, let’s say your core, because you need a strong core to support the rest of your fitness efforts and you need a strong blog to support your internet marketing strategy.
