You heard right, there are rumors that Facebook will be launching video ads in your news feed.

Facebook’s $20 Million Dollar Ad Oops!

Facebook has dabbled in sponsored content that gets sprinkled throughout users’ news feeds for some time. The first iteration, sponsored stories, gained attention from both creators and viewers of the ads. Don’t remember giving permission for these sponsored stories? That’s probably because you didn’t, and that's why Facebook was slapped with a lawsuit that cost Facebook $20 million.

I am actually laughing at myself, because as a mom, when my daughter tells me she wants to do something because everyone’s doing it, I tend to raise my eyebrows and ask, “Really? Everyone?”  To which she sheepishly smiles and says, “Well, not everyone, but…”

In case you forgot amidst the barrage of marketing that comes our way in May, Sunday is Mother’s Day. It’s the perfect opportunity to show Mom just how much she means to you; to apologize for all those times you gave her grief; and to maybe even tell her that you actually paid attention to what she taught you. There are some infamous Mom-isms that we’ve all heard, and believe it or not, they translate into internet marketing tips for your social media strategy.

If you are a business who serves a local area then you need Google reviews! Google reviews are heavily weighted and are a large contributing factor to your businesses' ranking in search results. Put plainly, if you don’t have reviews and a competitor does, they will likely rank higher than you when customers search for your services.

Merging your Google+ and Google+ Local pages is extremely important for local businesses. Merging your accounts will enhance your search results to include photos, videos, reviews, descriptions, maps, and more.

Are you wondering why your competitors are showing up with reviews, images, maps, and full descriptions in Google, but you're not? This is part of the new Google Plus for business. Google Plus for business now has the ability to link to your Google Local business page. This creates advanced search results for your business. Stay ahead of the curb and merge your accounts today!

Today we’re going to answer the question, Why is social media important? Regardless of what industry or company you’re in, these 8 reasons will help you understand that having some sort of social media platform or engagement throughout the week is important for any business. Interacting just 2 to 3 times a week can drastically increase your chances of directing leads to your website while building valuable relationships outside the four walls of your office.

Facebook has just announced a new application it calls “Facebook Home.”

Mark Zuckerberg announced the product on April 4^th at an event, and said their new product will improve the mobile experience for mobile users.

How your business can SQUEEZE ROI out of Social Media

Social Media is an important tool for growing your business but it’s a big subject and the hype around it sometimes is unbearable.  Figuring out how to take advantage of social media is confusing at best.  As an Internet Marketing Consultant I regularly run into business people who believe that it is probably important but don’t know where to start or even if they should.  The fact is that any well thought out internet marketing campaign that is going to have a decent ROI is going to be holistic and it will include some form of social media platform.  This won’t answer all of your questions but it will give you a good place to start.  We have clarified this subject for a lot of businesses and hopefully we will help you have a better picture to make more informed decisions in regards to your marketing investments.

Imagine going to your favorite coffee shop by yourself, like the one I'm in right now, The Tahoe House (www.tahoe-house.com) in Tahoe City, CA.  ( I highly recommend it for the food and the atmosphere.)  You know what it's like when you get there at that perfect time when it's really quiet and you can get your favorite table?  You coffee house junkies know what I mean.  You sit down with your favorite beverage and pull out your book or computer and settle in for who knows how long.