--- title: Facebook Launches ‘Home’ – How Will it Affect Your Internet Marketing? description: Facebook announces a new application it calls “Facebook Home.” --- [![half-a-bubble-out-logo](https://blog.halfabubbleout.com/hubfs/half-a-bubble-out-logo.svg "half-a-bubble-out-logo")](https://www.halfabubbleout.com) [![Get Started Today](https://no-cache.hubspot.com/cta/default/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9) # [Facebook Launches ‘Home’ – How Will it Affect Your Internet Marketing?](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing) April 5, 2013 / by [Natasha Hawkins](https://blog.halfabubbleout.com/blog/author/natasha-hawkins) - [Tweet](https://twitter.com/share) # Facebook has just announced a new application it calls “Facebook Home.” Mark Zuckerberg announced the product on April 4th at an event, and said their new product will improve the mobile experience for mobile users. ## How Does “Facebook Home” Work? Android users will see a few unique changes to their phone’s home and lock screen. Essentially the home screen and lock screen will be turned into a Facebook text-based experience. Facebook calls this new experience the “Cover Feed.” Content will load to your phone’s screen while it is in sleep mode. From the sleep mode users can easily flip/slide through the content once they have awakened their phone. CEO Mark Zuckerberg suggested that "Home" is a means of making Facebook more engrossing and also referred to the size of the opportunity in terms of the captive audience available. **He referenced a statistic that the average mobile consumer looks at their lock screen 100 times per day. ** ## When is Facebook Home Available? If you currently own an Android mobile phone you can expect to have access to this new app on April 12, via the Google Play store. ## Features of Facebook Home **Notification and pop-ups** - Facebook Home will show notifications that pop-up on the screen and can be removed with a swipe on the phone. **Messaging** - Both Facebook messages and standard SMS. When you receive a new message a friends “chat head” shows on the screen. Chat heads are just a fancy Facebook name for a picture of your friend in the shape of a circle. If you choose to continue the conversation with your friend you simply click on their Chat Head and continue. **Should Google Be Worried?** Google Search Gets Pushed Aside. With the new Facebook Home there is one subtle change that could have big affects on Google Search. On current Android devices, the Google search bar takes priority on home screens. However, with the new Facebook Home these search bars will be pushed back 2-3 clicks, which makes searching less convenient. **When asked about the missing Google search bars, Zuckerberg said it was not intentional and that they don’t want users to have to choose between Google and Facebook.** Danny Sullivan founding editor for Search Engine Land stated, “Is this on purpose? Like I said, I doubt it. It’s certainly not the impression I got when talking briefly to Zuckerberg about it. He made it pretty clear there was no intention of trying to change search around for people.” These are only a couple of the features announced by Zuckerberg; more features will be rolled out monthly by Facebook.  ## How Will Facebook Home Affect Ads? At this time Mark Zuckerberg stated that ads would not be included in the cover feed at the launch in April. However, Zuckerberg did say, “Ads will eventually be incorporated into Home, but not at first." Could this be Facebook’s attempt at solving their current challenge of showing mobile ads without annoying mobile users? Once Facebook gains users for Facebook Home, will they launch a new style of Ad for mobile users? Mobile Internet Advertising has been growing rapidly since 2012, thanks in part to Facebook and Twitter. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 Billion, from $4.11 billion last year. If Facebook has adopters for their new mobile software they will have prime real estate available for ads. Especially with home screen and lock screen being dominated by Facebook content. The big question internet marketers are asking now is, **how will this affect internet marketing and online ads?** At this time there is really no way of knowing, however one thing is very clear. These changes will position Facebook with a deeper consumer connection and is expected to improve mobile engagement. “Facebook will become elemental to the Android customer’s experience,” said Forrester analyst Charles Golvin.   Topics: [Social Media](https://blog.halfabubbleout.com/blog/topic/social-media), [News](https://blog.halfabubbleout.com/blog/topic/news) ### Subscribe for Weekly FREE Business Strategies and Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b) [![Resiliency Quiz](https://no-cache.hubspot.com/cta/default/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0) ### Latest Posts ### Posts by Topic - [Ask Method (1)](https://blog.halfabubbleout.com/blog/topic/ask-method) - [Best Practices (10)](https://blog.halfabubbleout.com/blog/topic/best-practices) - [Blogging (65)](https://blog.halfabubbleout.com/blog/topic/blogging) - [Business Development (75)](https://blog.halfabubbleout.com/blog/topic/business-development) - [Calls-to-Action (5)](https://blog.halfabubbleout.com/blog/topic/calls-to-action) - [Client Spotlight (5)](https://blog.halfabubbleout.com/blog/topic/client-spotlight) - [Content Marketing (69)](https://blog.halfabubbleout.com/blog/topic/content-marketing) - [Culture (12)](https://blog.halfabubbleout.com/blog/topic/culture) - [Customer Retention (7)](https://blog.halfabubbleout.com/blog/topic/customer-retention) - [Digital Marketing (10)](https://blog.halfabubbleout.com/blog/topic/digital-marketing) - [email marketing (41)](https://blog.halfabubbleout.com/blog/topic/email-marketing) - [employee engagement (7)](https://blog.halfabubbleout.com/blog/topic/employee-engagement) - [employee happiness (14)](https://blog.halfabubbleout.com/blog/topic/employee-happiness) - [employee motivation (8)](https://blog.halfabubbleout.com/blog/topic/employee-motivation) - [Employees (2)](https://blog.halfabubbleout.com/blog/topic/employees) - [Grow Your Business (38)](https://blog.halfabubbleout.com/blog/topic/grow-your-business) - [Guest Blogs (6)](https://blog.halfabubbleout.com/blog/topic/guest-blogs) - [HaBO News (8)](https://blog.halfabubbleout.com/blog/topic/habo-news) - [Holistic Strategy (1)](https://blog.halfabubbleout.com/blog/topic/holistic-strategy) - [Inbound Marketing (102)](https://blog.halfabubbleout.com/blog/topic/inbound-marketing) - [Internet marketing (157)](https://blog.halfabubbleout.com/blog/topic/internet-marketing) - [Keywords (25)](https://blog.halfabubbleout.com/blog/topic/keywords) - [Landing Pages (25)](https://blog.halfabubbleout.com/blog/topic/landing-pages) - [Lead Conversion (46)](https://blog.halfabubbleout.com/blog/topic/lead-conversion) - [Lead Generation (78)](https://blog.halfabubbleout.com/blog/topic/lead-generation) - [Lead Nurturing (19)](https://blog.halfabubbleout.com/blog/topic/lead-nurturing) - [Leadership (13)](https://blog.halfabubbleout.com/blog/topic/leadership) - [Link Building (17)](https://blog.halfabubbleout.com/blog/topic/link-building) - [Management (2)](https://blog.halfabubbleout.com/blog/topic/management) - [Marketing (48)](https://blog.halfabubbleout.com/blog/topic/marketing) - [Mobile Marketing (2)](https://blog.halfabubbleout.com/blog/topic/mobile-marketing) - [News (60)](https://blog.halfabubbleout.com/blog/topic/news) - [Non-Profts (1)](https://blog.halfabubbleout.com/blog/topic/non-profts) - [Online Public Relations (11)](https://blog.halfabubbleout.com/blog/topic/online-public-relations) - [Online Video (6)](https://blog.halfabubbleout.com/blog/topic/online-video) - [Our Thought Bubbles (38)](https://blog.halfabubbleout.com/blog/topic/our-thought-bubbles) - [Paid Advertising (2)](https://blog.halfabubbleout.com/blog/topic/paid-advertising) - [Passion & Provision (29)](https://blog.halfabubbleout.com/blog/topic/passion-provision) - [Personal Reflections (1)](https://blog.halfabubbleout.com/blog/topic/reflections) - [Promotion (4)](https://blog.halfabubbleout.com/blog/topic/promotion) - [Sales (7)](https://blog.halfabubbleout.com/blog/topic/sales) - [SEO (85)](https://blog.halfabubbleout.com/blog/topic/seo) - [small business (104)](https://blog.halfabubbleout.com/blog/topic/small-business) - [Social Media (111)](https://blog.halfabubbleout.com/blog/topic/social-media) - [The Leadership Contrarian Newsletter (28)](https://blog.halfabubbleout.com/blog/topic/the-leadership-contrarian-newsletter) - [Traditional Marketing (19)](https://blog.halfabubbleout.com/blog/topic/traditional-marketing) - [video marketing (3)](https://blog.halfabubbleout.com/blog/topic/video-marketing) - [Website Development (70)](https://blog.halfabubbleout.com/blog/topic/website-development) - [Website Traffic (6)](https://blog.halfabubbleout.com/blog/topic/website-traffic) [More Blog Topics](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) ### Posts by Month - [July 2026 (1)](https://blog.halfabubbleout.com/blog/archive/2026/07) - [June 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/06) - [May 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/05) - [April 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/04) - [March 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/03) - [February 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/02) - [January 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/01) - [December 2025 (1)](https://blog.halfabubbleout.com/blog/archive/2025/12) - [April 2023 (1)](https://blog.halfabubbleout.com/blog/archive/2023/04) - [March 2023 (2)](https://blog.halfabubbleout.com/blog/archive/2023/03) - [December 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/12) - [September 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/09) - [March 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/03) - [February 2022 (2)](https://blog.halfabubbleout.com/blog/archive/2022/02) - [January 2022 (4)](https://blog.halfabubbleout.com/blog/archive/2022/01) - [September 2020 (1)](https://blog.halfabubbleout.com/blog/archive/2020/09) - [October 2019 (1)](https://blog.halfabubbleout.com/blog/archive/2019/10) - [January 2018 (2)](https://blog.halfabubbleout.com/blog/archive/2018/01) - [December 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/12) - [August 2017 (2)](https://blog.halfabubbleout.com/blog/archive/2017/08) - [May 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/05) - [December 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/12) - [October 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/10) - [July 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/07) - [April 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/04) - [March 2016 (3)](https://blog.halfabubbleout.com/blog/archive/2016/03) - [February 2016 (7)](https://blog.halfabubbleout.com/blog/archive/2016/02) - [January 2016 (10)](https://blog.halfabubbleout.com/blog/archive/2016/01) - [December 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/12) - [November 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/11) - [October 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/10) - [September 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/09) - [August 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/08) - [July 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/07) - [June 2015 (19)](https://blog.halfabubbleout.com/blog/archive/2015/06) - [May 2015 (17)](https://blog.halfabubbleout.com/blog/archive/2015/05) - [April 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/04) - [March 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/03) - [February 2015 (16)](https://blog.halfabubbleout.com/blog/archive/2015/02) - [January 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/01) - [December 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/12) - [November 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/11) - [October 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/10) - [September 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/09) - [August 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/08) - [July 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/07) - [June 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/06) - [May 2014 (26)](https://blog.halfabubbleout.com/blog/archive/2014/05) - [April 2014 (24)](https://blog.halfabubbleout.com/blog/archive/2014/04) - [March 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/03) - [February 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/02) - [January 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/01) - [December 2013 (25)](https://blog.halfabubbleout.com/blog/archive/2013/12) - [November 2013 (28)](https://blog.halfabubbleout.com/blog/archive/2013/11) - [October 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/10) - [September 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/09) - [August 2013 (21)](https://blog.halfabubbleout.com/blog/archive/2013/08) - [July 2013 (23)](https://blog.halfabubbleout.com/blog/archive/2013/07) - [June 2013 (24)](https://blog.halfabubbleout.com/blog/archive/2013/06) - [May 2013 (31)](https://blog.halfabubbleout.com/blog/archive/2013/05) - [April 2013 (19)](https://blog.halfabubbleout.com/blog/archive/2013/04) - [March 2013 (9)](https://blog.halfabubbleout.com/blog/archive/2013/03) - [February 2013 (8)](https://blog.halfabubbleout.com/blog/archive/2013/02) - [January 2013 (2)](https://blog.halfabubbleout.com/blog/archive/2013/01) - [September 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/09) - [August 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/08) - [July 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/07) - [May 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/05) - [April 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/04) - [February 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/02) - [October 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/10) - [August 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/08) - [July 2011 (3)](https://blog.halfabubbleout.com/blog/archive/2011/07) - [March 2011 (2)](https://blog.halfabubbleout.com/blog/archive/2011/03) - [December 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/12) - [September 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/09) - [May 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/05) - [February 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/02) - [January 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/01) - [August 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/08) - [April 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/04) - [March 2009 (2)](https://blog.halfabubbleout.com/blog/archive/2009/03) - [February 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/02) - [January 2009 (6)](https://blog.halfabubbleout.com/blog/archive/2009/01) - [November 2008 (1)](https://blog.halfabubbleout.com/blog/archive/2008/11) - [August 2008 (3)](https://blog.halfabubbleout.com/blog/archive/2008/08) - [July 2008 (2)](https://blog.halfabubbleout.com/blog/archive/2008/07) [Older Blog Posts](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) ![HaBO Logo W Tag Knockout](https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%202022/HaBO%20Logo%20W%20Tag%20Knockout.svg)   SEARCH THIS SITE - There are no suggestions because the search field is empty. [About](https://www.halfabubbleout.com/about-us) [Our Book](https://www.fulfilledthebook.com) [Marketing Services](https://www.halfabubbleout.com/our-services) [Consulting](https://www.halfabubbleout.com/our-services) [The Leadership Contrarian Newsletter](https://info.halfabubbleout.com/leadership-contrarian-newsletter) [Blog](https://blog.halfabubbleout.com/blog) [Podcast](https://www.habovillage.com/podcast/habovillage) [Team](https://www.halfabubbleout.com/team) [Careers](https://www.halfabubbleout.com/team) [![facebook](https://blog.halfabubbleout.com/hs-fs/hubfs/facebook.png?width=47&name=facebook.png)](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) [![x.com](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/x-com.png?width=47&name=x-com.png)](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) [![linked-in](https://blog.halfabubbleout.com/hs-fs/hubfs/linked-in.png?width=47&name=linked-in.png)](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) [![instagram](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/instagram.png?width=47&name=instagram.png)](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) [![youtube](https://blog.halfabubbleout.com/hs-fs/hubfs/youtube.png?width=47&name=youtube.png)](https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing#) #### [Contact Us](https://www.halfabubbleout.com/contact) [Accessibility Information](https://www.halfabubbleout.com/accessibility-information) Half a Bubble Out Marketing, Advertising and Consulting 680 Rio Lindo Avenue, Suite 40 Chico, CA 95926 (530) 345-8295 [info@halfabubbleout.com](mailto:info@halfabubbleout.com) [Terms & Conditions](https://www.halfabubbleout.com/terms-and-conditions) | [Privacy Policy](https://www.halfabubbleout.com/privacy-policy) | [Earnings Disclaimer](https://www.halfabubbleout.com/earnings-disclaimer) ©Copyright 2026 Half a Bubble Out ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Natasha Hawkins", "url" : "https://blog.halfabubbleout.com/blog/author/natasha-hawkins" }, "datePublished" : "2013-04-05T16:24:00.000Z", "headline" : "Facebook Launches ‘Home’ – How Will it Affect Your Internet Marketing?", "mainEntityOfPage" : { "@id" : "https://blog.halfabubbleout.com/blog/bid/254502/Facebook-Launches-Home-How-Will-it-Affect-Your-Internet-Marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%20W%20Tag%20RGB.png" }, "name" : "Half a Bubble Out" } } ```