Mister Rogers was a neighbor to millions of kids around the world. We could always count on going to "the land of make believe" while he taught us the value of caring and love in every episode. But what does that have to do with local SEO services and why should you care?

Great question. If you are a small business or just starting out, it can seem like when you buy SEO services a la carte, you will get the secret sauce that will boost your website to the top of searches thus flooding your business with customers. But unfortunately it is not all that easy.

When running a local business, one of the most important ways to get exposure is through local internet marketing. But how exactly do you do this? What if you don’t want to only pay for ads, how do you optimize your site to show up locally when the right people search for your business? Check out an excerpt from the article below:

Meet Linda, A Small Business Owner…

Linda owns a small business. She outsources a lot of the marketing to companies that do things she can’t, and she trusts that they are doing their jobs correctly. The problem is that she only has so much money in her budget for marketing, and is almost maxed out. She’s paying someone when she needs improvements to her website, an agency to manage social media marketing, a content writer to write for her site and blog - and she knows that she could get a lot of free traffic and more leads if she could only rank higher on Google. Linda has been looking into cost effective SEO services and wonders that even if she can afford them in her budget, will they be worth it? Should she add SEO (search engine optimization) services to her current marketing mix? Will they really be cost effective?

If you are trying to get your business to rank on Google, you probably know that there is no magic button to push or process that will propel you straight to the coveted position #1. You also likely know that you can’t pay to show up in organic results on Google like pay per click ads.

So, somewhere in between “no magic button” and “coveted position #1” has to be some skill, best practices, and things that are likely to work well right? Yes. We often say on our site that there is no magic way to instantly get results on Google. We also say that if you apply best practices based on what we know to work well, you are more likely to rank high on Google. We’ve seen it happen over and over again. So, what SEO tips and tricks will Google love?

What is the vision for your online marketing strategy? Do you even have one for your business? Or do you just know that you should have one if you want to reach your target audience online? One key component of an online marketing strategy is search engine optimization (SEO). If you’re thinking that it sounds expensive, hold that thought. You have affordable SEO opportunities to help your business get found online, but you must also have the right expectations.

Search Engine Optimization is basically posturing your brand online so that your business is in front of the people who are already looking for the solutions you have to offer. Its sole purpose is to give your business the best chance to be found by potential customers online.

You’ve been putting a lot of time and energy into implementing your online SEO strategy. You’ve redesigned your website, done your keyword research, wrote really helpful eBooks, brainstormed some killer blog topics, and created social media pages. You’ve cast your net out into the open online sea and now you have some bites. You’re so excited to get some interest that you failed to plan what you were going to do with the SEO leads once you captured them. If you want to keep reeling in the leads, there are 3 things you absolutely should not do.

Did someone tell you that you need to hire a local SEO services company? Or maybe you’ve read something telling you that SEO is crucial for your business? SEO is definitely an important part of your online marketing strategy, but if implemented correctly, it also helps get more local customers walking into your business.