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9 Keys to Retaining Delighted Customers with Inbound Marketing

October 24, 2014 / by Vicky Zancanella

posted in Inbound Marketing, Lead Nurturing

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How much time, energy and resources does it take for your small business to gain one new customer? Since it takes 6 to 7 times more resources to gain a new customer than to retain an existing customer, it makes sense to invest a portion of your resources towards delighting current customers so they become repeat customers and your brand promoters.

Happy Customers = Better ROI

But what exactly does a small business do to continue to market to current customers?

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Lead Nurturing Stats You Can't Ignore to Have a Successful Small Business

September 12, 2014 / by Raquel Royers

posted in Lead Nurturing

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When you get a lead that comes to your website what do you do to nurture that relationship? Do you send them emails? Do you call them? Does your sales person keep track of their activity? If you’re not doing at least one of these things you’re missing out on potential leads and valuable customers to help you have a successful small business.

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Explore How to Increase Sales Through Customer Service

July 16, 2014 / by Jessica Miley

posted in Lead Nurturing, Best Practices

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Wouldn’t it be great to have tools in your tool belt to help increase your company’s sales through existing customers? Guess what, it is your lucky day! Using these tips to learn how to increase sales through customer service will not only help your sales, but is cost effective as well. It is cheaper to keep an existing customer than to gain a new one. So you should focus on delighting your current customer to keep them coming back for more by:

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5 Questions You Should Ask When Choosing an Email Marketing Consultant

January 6, 2014 / by Raquel Royers

posted in email marketing, Lead Nurturing

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Choosing an email marketing consultant to manage your email marketing campaign is a very smart decision as a business, but finding a good one can be tricky. This blog will go through five questions you should ask before choosing an email marketing consultant. 

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4 Lessons an Email Marketing Consultant Can Learn From Online Dating

November 13, 2013 / by Raquel Royers

posted in email marketing, Lead Nurturing

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There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.

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3 Email Marketing Companies to Assist an Email Marketing Consultant

October 17, 2013 / by Travis Martin

posted in email marketing, Lead Nurturing

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Welcome to today’s blog! This blog is specifically designed for an email marketing consultant looking for email marketing software that will create rich looking emails while providing the ability to send out thousands of emails a week to customers and leads.

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What an Email Marketing Consultant and Dating Have in Common

August 3, 2013 / by Travis Martin

posted in email marketing, Lead Nurturing

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Chances are you haven’t thought about the similarities between the duties of an email marketing consultant and the process of dating someone. In this blog you will learn a valuable lesson, just as dating often teaches us. We will walk through a sample email lead nurturing campaign that can have you “going steady” with your leads and conversions in no time, or eating a pint of ice cream after a breakup.

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Ask Your Email Marketing Consultant: Is Email Marketing Dead?

July 15, 2013 / by Michael K. Redman

posted in Content Marketing, email marketing, Lead Nurturing

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Do you ever wonder if email marketing is still effective or is it dead?  The short answer is a resounding NO, it's not dead.  Not by a long shot. In today's, “Ask your email marketing consultant” I’m going to give you some food for thought, with hope that you will not only see the value of email but actually decide to use it more.

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Internet Marketing Consultant Advice: Email Lead Nurturing | Block 11 of 11 to Get More Clients

April 1, 2013 / by Michael K. Redman

posted in Internet marketing, email marketing, Lead Nurturing

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How Email Lead Nurturing Helps Get You Customers 

You say to yourself I need more customers and ask, “How am I going to do that?”  You then realize that you have heard a lot about using your email and your website for marketing.  You call an Internet Marketing Consultant who gives you some good advice on what to start out with. You then set out to get some work done.  You set the website up, get some Calls-to-Action on it, you direct those to Landing Pages, have Free Offers to download or to sign up for and after your visitors give you their information you send them to a thank you page that you carefully set up.  That’s it.  You sit back in your chair with a smile on your face and enjoy this moment.  It feels good. No, it feels great.  You invested all that time and did all that hard work yourself and it’s starting to work. 

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