Adding keywords to a website can be difficult and frustrating, especially when you want them to naturally flow with your content. However, you must always remember that you are adding those keywords for good reason. Without them no one would be able to find your website and what good would that do for you? This blog will give tips on how to add keywords to a website without looking like a robot.
It occurs to me that understanding how to add keywords to a webiste as part of your internet marketing strategy is similar to Christmas stockings.
Christmas was a very important holiday in my house, and although I grew up in a low income family, my mom put a lot of thought and energy into making sure Christmas was special. Each of us kids hung up our stockings and on Christmas morning, our stockings were stuffed full. Stockings were a big deal and we could always unload them before mom and dad were up. Presents had to wait for the whole family so we would take our time going through our stockings until the whole family was awake.
As the ongoing “keyword not provided” issue is getting a lot of attention and Google is withholding more and more information from marketers, you might be asking if it makes sense to even think about how to add keywords to a website. Will keywords continue to be useful moving forward? Will we have any shot at knowing what is working and what isn’t as we head into 2014 and try to sort out what online marketing looks like?
If you're reading this then you are probably wondering what did Google do again.
Well it took away a major piece of reporting from all of us in regards to how you evaluate your company's effectiveness in the Google Search. You and I can no longer see what keywords people are coming to our site from. Whether you are a small business or large one or somewhere in between this impacts you. If you are monitoring these things on your company website then you rely on this data to make informed decisions and adjust your SEO strategy. If you aren't monitoring these things then you need to. Google is the most important source of traffic in any succesful online strategy for any size business.
Trying to generate new leads for your small business?
Want to be found on the internet for your local business?
Tired of feeling like you are competing with businesses across the globe or large corporations that seem to own the online marketing space?
Well, small local businesses, there is hope for you to be found on the internet and get new customers by learning how to add keywords to a website.
Google has once again changed the way it does something and this time it is all about keyword research, which will affect you when deciding how to add keywords to a website. It has changed the way you and I can search for keywords by taking away the old interface on the Google Keyword Search tool and replacing it with the Keyword Planner Tool. Change is always a bit annoying and when software is involved you never know if it is a good change or not.
When you consider how to add keywords to a website, you have to ask the question, who are the keywords for? Adding keywords to a website is all about optimization. That’s a big word that’s used all over the internet marketing world and almost always is preceded by the words “Search Engine” so that when we hear about optimization, we regularly think about Search Engine Optimization, or SEO. But what is optimization and is there more to it than just optimizing for Google, Bing and Yahoo? When we consider how to add keywords to a website, I think we have to pull back a little to see a larger picture.
There are many factors that can help your business be found online. One of these important factors is website keywording. When businesses add keywords to a website they are telling Google and other search engines exactly what words and or phrases they want to be found for on Google. Adding keywords to a website is a skill. As a business owner you should be involved in the keywording process, and make sure your SEO agency or webmaster is adding keywords to your site without turning away customers and making your business look like a chump.
Before you do any type of marketing or advertising, you need to know who your potential customers are and no, the answer isn’t someone with a pulse and a pocketbook. Ok, well maybe that’s a good place to start, but to really draw in your ideal customer, you need to speak right to them, speak their language and speak to their needs.
If you want to know the down and dirty truth about how to add keywords to a website (your website) that will give you the best chance to attract more people, then get ready for these 5 facts. If you don't fully understand the power and purpose of keywords then here is the short of it.