Let’s face it, your marketing stinks. You know it, and so do your customers. This is partly because you are trying to do all of your marketing on the cheap and in house. Sure that might work for awhile, but if you're really serious about generating more business then it’s time to change.
If you’re a small business, and the majority, if not all your customers are from the city your business is located in, then you can reap the benefits of local SEO. Local SEO will help grow your business by bringing you more customers from your targeted area, making the leads you attract much more likely to purchase from you.
Are you tired of constantly wishing for more customers? If you’re a small business struggling to stay afloat then you probably don’t even have time or resources to hire a sales team, or search for customers. Don’t worry, we have a secret from the pros: inbound marketing. Inbound marketing activities attract visitors to your business like bees on honey! Rather than your marketing team go looking for them, inbound makes your business easily found and draws customers to your website by producing interesting and engaging content. Not to mention it costs a fraction of traditional marketing like print ads, billboards, and radio.
Has your business implemented Heartbleed fixes? If not, then you are already late to the party, and are risking more than you might know. If you are a bank, online merchant, or software provider and you haven’t taken steps to protect your customers then you are risking their passwords, IDs, and all their private information.
Businesses have been made well aware of The Heartbleed Bug, and they should have taken measures to protect you by now. If not then your privacy door is open and your information could be harvested. How can you tell if your favorite site, merchant, or software is protecting you? Most have notified their users and asked them to change their passwords, however some big names are still slacking on protection. If you have not been notified then it is possible the site has not made changes to their SSL, so it is very important that you follow these three steps.
After recent changes to Gmail, you wouldn't think Google would be toying around with much more. We know Google too well, it is always looking to improve so it's not a shock that they are testing out a brand new view to your promotions in the Gmail navigation.
With Facebook's last overhaul of Facebook pages over 2 years ago, the social media giant has once again decided to make a big change. This change was announced on March 10th. Why are social media changes so important to watch for? These changes will directly affect business pages on Facebook. If you are a business owner or an Admin of a business page then it is important that you understand these changes and prepare for them.
Internet marketing has switched gears and many marketers who jumped on the social media bandwagon to help increase website conversion are now realizing that getting traffic to a website does no good if there aren’t planned calls-to-action, offers, and conversion processes set in place for visitors before they get there.
In the past websites were built with the idea of an electronic business card, but that's not really the mindset anymore of what makes a good website. Sadly this create-it and leave-it mentality is still lingering in small business owners today.
Are your current SEO services for small business helping you become visible to your potential customers? Do a quick test, and compare your business to other fully optimized businesses. Don’t worry it only takes a second!