Most sites over complicate their explanation of how to add keywords to a website, this blog explains how to use keywords for your business blog and website without the headache. 

First lets demystify adding keywords by debunking a few myths...

Myth #1: Only SEO Specialists Can Add Keywords to a Website

The best landing pages are like a love story. There is a type of romancing that must be done to introduce, persuade, gain trust, and make your customer fall in love with the idea of whatever you wish they would do. There are no guarantees, and a landing page isn’t the only date you will have with a customer, but it should make an impression, and in the very least make some sparks fly.

Do you know the usernames and passwords for your Twitter, Facebook, Pinterest, LinkedIn, Google+, and other social media accounts? If not, who does? As a business owner or marketing officer it is important that you keep tabs on social media logins and access levels. If you don’t, it’s only a matter of time before you face a password recovery beast. Some of you may have already experienced recovering a Facebook account, and if so, then you know exactly what I’m talking about. It’s a pain, and downright evil process to recover passwords. Which is why here at Half a Bubble Out we have created a simple downloadable template to keep track of your business' password information.

Blogging can be your best friend or your worst nightmare. As an inbound marketing agency we are always trying to set the right expectations for our clients. Especially when it comes to blogging. If you're starting to ask the question, "why blog?" don't give up yet. First identify your frustration, which may be coming from one (or all!) of the reasons below.

Are you one of those skeptical but curious business owners who can't seem to grasp why social media is important for your business? You post once in awhile on Facebook, but deep down you know you're not using social media to its fullest potential. This is precisely where most of our customers start. They know enough to get by, but social media really is this black hole that they can't put their finger on. Last week we had a meeting with one of our clients and her questions lead to a great discussion about why is social media important. 

People are always asking us what makes a good website? But what they should be asking is what are the recent changes made by Google and how will they affect us in 2014?

As tears welled up in my eyes after watching Apple’s latest television commercial, I realized just how powerful advertising can be. Not only was its spot well filmed and paired with heart-warming music, it touched on a very current topic in society: Does cell phone use cause teens to become introverted and unattached from reality? Apple shows with this tear jerker that its products actually bring families closer together. 

Twelve days before Christmas, John, a small business owner in Chico, CA wrote a letter to Santa. Why? Because his children knew he was struggling and needed help, and they knew Santa would answer their father’s Christmas wish. At first John brushed it off, but after much urging his children had him convinced. John started crafting his letter to Santa. He wanted to be as clear as possible to ensure his wish would come true.   

Christmas is 19 days away! That’s it! Then comes the New Year. Looking back on this year and your business, what have you done to improve your marketing and get new business? For some of us 2013 is a blur; you had no time and no resources to even think about marketing for your business, or changing any of your current marketing. This is why I am proposing a New Year's Resolution free of gym memberships and making promises to lose 10 lbs.

Small Businesses often fall prey to scammy SEO companies and people who are essentially hiding under a black hat when it comes to the way they offer SEO services for small business. In the last couple of years Google has cracked down on these black hat tactics like keywords stuffing, and will block your site if it looks like your SEO strategies are even in a grey area. It is important to note that Goggle doesn’t care if you hire someone and they do the black hat SEO strategies, you and your business will still be held responsible. Not to mention you will see your customers and sales drop drastically because you will likely be pushed well past the first page of search results.