Like it or not, we each have a reputation. We are given a reputation by the people who know us best, those we have just met and even the strangers we pass by on the street. It is the way that others view us as individuals and despite the amount of truth it does or doesn’t contain, it matters. Perhaps your reputation may just be a person’s opinion of you, but you can bet that good, bad or ugly, it’s going to spread. It can make or break you. There is no denying that when it comes to small businesses, reputation is one of most important factors in its success, both on and offline. Internet marketing can help influence this reputation.

As I was sitting in church on this Labor Day weekend I found myself wondering what Labor Day is really about. 

I know I've asked the question a million times and I know I’ve looked it up before but for some reason I couldn't find it in my head. So in a moment of distraction with my cell phone in hand I went to trusty Google and asked for a definition of Labor Day and this is what I got.

We all know it to be true. Not everyone has the same morals, values and skill sets, so when it comes to hiring out SEO services for small business you need to make sure you’re aware of what could go wrong. So, we’re here to list a few things you should keep an eye out for when hiring SEO services for small business.

If you're thinking about hiring an agency to do Search Engine Optimization (SEO) for your small business website, get on it!  Many of your competitors have websites that have been optimized and are showing up ahead of you in search results.

Do you believe social media matters for your business? A lot of you don’t. How do I know this? Just two days ago I heard a dear friend who is an accomplished business woman refer to social media as “that place where people tell me what they are having for dinner….and I don’t want to know!” She went on to say that she saw very little value in social media for business, with the possible exception of LinkedIn for building a personal resume. While I agree that social media has been used for a lot of personal revelations that I would rather avoid, I absolutely disagree with this assessment. If you don’t know the answer to the question “why is social media important” for your business, I would like to help you take a step forward in answering this.

If you haven’t heard of this before, I really recommend that you go out and purchase a copy of a book called Pendulum by Roy H. Williams and Michael Drew, which was published late last year. Pendulum outlines an 80 year cycle over the last 3000 years in western civilization swinging back and forth between what they call a “Me” generation, and a “We” generation.

More than ever before good questions are the life blood of leading a succesful company.  One of those questions that you must ask on a regular basis is, "why is social media important for reaching new customers?" Every company wants new customers and every company wants those customers to become loyal customers. Social media is the only place I know of that allows you to listen to people talking about their lives, their likes and their dislikes, unrestricted, without ever having to go anywhere!  That is why internet marketing is so powerful when done holistically. 

Anyone who has a website or an online business should have some type of SEO tool. This will help you track a variety of different metrics and key components of your site. An SEO tool will help keep an eye on the big picture of your website performance as well as make it easier to manage your internet marketing efforts.

Page one of Google in a week! 1,000 new visitors to your site tomorrow! These are promises that some companies make about their SEO services. When you are asking about ways to increase your website presence you will hear the term SEO over and over again. SEO means Search Engine Optimization and it is big business out there. If you’re a big business then you have “people” to deal with this for you, but if you are not and you are looking for SEO services for small business, then you need some “people” of your own or you might feel pulled in a hundred different directions. What do you do as a small business to grow your online presence amidst a world of internet marketing options?

Do you ever feel like your marketing isn’t working? Do you ever feel like no one but you cares? Do you ever feel like the patient in this video?

A business that provides SEO services for small business is like having your own personal trainer for internet marketing.

Just like you need 5 basic food groups for a healthy, balanced diet, your SEO needs 5 basic components for a healthy internet marketing strategy. 

Do you think your website has what it takes to crush the competition when it comes to ranking in the search engines?