This last week will go down in history for all the people that love football, the American kind. This was the week when the replacement refs made their last mistake in NFL football by causing the Green Bay Packers to lose. All because they missed a call on the final play and, in many peoples mind, made the wrong call on whether the final catch was a touchdown or an interception. America has been in an outrage. http://bit.ly/V10qDE (cnn blog article) Even President Obama was compelled to comment. Just look at the comments on this article. But as of today on CNN http://bit.ly/QrhstL it has finally been reported that the replacement refs have been axed and we, the fans, are so relieved. All of us are thrilled and my favorite parts were the over 60,000 calls made to the commissioners office this week and the fact that Vegas actually refunded money to people because the game was so clearly screwed up. I wonder how much pull Vegas has? Hmmmmm.

So how do NFL replacement refs and internet marketing for small businesses relate to each other?

Perspective can make all the difference in the world between a small business surviving and not surviving. Perspective is huge. It even has a significant impact on how well we solve the smaller challenges of day to day life. So what is perspective? How do we better understand it? How can we change it and how do we use it to make our small businesses more successful? Well, consider something that happens thousands of times an hour all over the world - landing a plane.

I've been thinking recently about the main points my clients all need to know.  This last week I had one client contact me and tell me that they are shutting their entrprenurial venture down because it will cost them too much.  They are two Moms that had an idea and didn't realize the cost.  They invented a cool thing for parents and their kids and even spent several thousands of dollars having it developed in China but didn't realize what it would take to go to market.