Work is not supposed to be something we endure so we can get a paycheck to pay for fulfillment in life. Work is supposed to be part of that fulfillment. Finding a job that allows you to achieve happiness more than 50% of the time takes a while to find. Many people don’t ever find it because they remain lost in understanding the gifts and abilities they have to contribute.

I was recently in a meeting where our client brought up the idea of adding a short video to her blog posts. With a slight – possibly reluctant – smirk on her face she asked us what we thought of this idea. Like each of our clients, she wants her business to get found online by potential customers. We’ve been helping with this process by creating a holistic inbound marketing strategy, part of which includes blogging, organic SEO services, downloadable eBooks, and email campaigns. I smiled at our client and said I thought it was a great idea, something worth trying at least, for many good reasons that I just happen to come across in the recent article below.

Every year since 1963 the president of the United States has proclaimed one week a year as National Small Business Week. As a country we do this to acknowledge the amazing things that small businesses and the people who work for them do to help our country and our economy. It’s pretty amazing to see and hear about the power of this group of people of which our company, Half a Bubble Out Marketing, is a proud member of.

While Google’s mobile algorithm already rolled out, there are still many unanswered questions amongst small businesses. In order to remain on Google’s “good list” your website MUST be mobile friendly.

Google is always rolling out new updates, and many times as businesses and marketers we aren’t too excited about them. They often impact your small business in a way that requires you to tweak your internet marketing strategy. Well, the most recent update is actually a good one, in my opinion. You just need to make sure your business is on board so you don’t get punished.

Is your small business on Twitter? If so, maybe you noticed a couple months ago that Twitter rolled out analytics to all users, which in the past were only available to those who bought advertisements through them.

Things are constantly changing in the marketing world, especially with internet marketing. Even more specifically, social media marketing. A platform that is famous for continually issuing updates and messing around with its algorithm is good ole’ Facebook.

Social media can be extremely beneficial for your small business and can help with your marketing efforts. However, things are always changing and we want to help keep you up to date! Most recently, Facebook has announced that those who bombard fans with annoying promotions will see a decline in distribution. To have a successful small business it’s important to keep up on such announcements. 

You’ve probably seen the headlines, or been hearing people talk about Google releasing its new Panda update. What the heck? Panda? You’ve pretty much brushed it off and decided it wasn’t applicable to your business. This is a mistake. Google updates like this are crucial to know about if you own a business. These updates can make a difference in your website, local rankings in search and your reputation with Google. 

We have so many clients that continue to want to push the majority of their social media efforts toward Facebook. However, is that really the smartest thing to do any more? Our response is typically, no. Facebook is no longer the powerful marketing tool it once used to be and studies show that engagement among business Facebook pages is definitely plummeting.