Happy Monday to everyone. I wanted to pass along this blog from Search Engine Land that talks about all the changes in SEO especially around link building. I want you to understand and be kept up to date with all the changes. If you have been talking with me at all in the last 6 months you have probably heard me talk about link building and how it has changed. Many of the people who come to us looking for help have heard or even invested a lot of time and money in link building strategies because they helped people rank better in Google.
Google Cracks Down On Bad Link Building Services
December 16, 2013 / by Michael K. Redman
posted in Internet marketing, Inbound Marketing, Link Building
If You’re a CEO How Do You Know What Makes a Good Website?
December 14, 2013 / by Kathryn Redman
posted in Internet marketing, Website Development
Recently I met with a client regarding a website redesign we are doing for them. We are working on trying to streamline their content, make it more user friendly in the navigation, and be more client focused than it has been to date. The client, who happens to be the CEO of the company in this case, agrees in concept with all of these ideas, but the implementation of that in a way that he likes is not so simple. He wants “warmer,” he wants people to feel “drawn in” and he took us to a site he really likes and feels does that. As it turns out, that site had the opposite effect on me!
5 Things You Aren't Doing That's Making You Ask Why Blog?
December 11, 2013 / by Raquel Royers
posted in Internet marketing, Blogging
Are you having issues bringing traffic to your blog posts? Well there is most likely a reason why no one is reading your blog. Here are five things you're probably not doing, and should be to help answer the question why blog, even when it isn’t getting the love and attention you are hoping for.
10 Internet Marketing Terms from 2013 We Finally Looked Up
December 10, 2013 / by Paige Gilbert
posted in Internet marketing
At Half a Bubble Out we sometimes make up our own words – known as “seussing” (think Dr. Seuss). A couple of examples include: using the word “funner” in a tagline for a client; and combining the words “simple” and “uncomplicated” for another client to create “simplicate,” helping explain how their business helps people easily navigate the health insurance industry.
Internet marketing uses its own vocabulary too, and new terms are popping up constantly. So we decided to look up some of the terms we frequently heard in 2013 to understand exactly what they mean.
The 2014 Internet Marketing Challenge - Join for Free!
December 6, 2013 / by Natasha Hawkins
posted in Internet marketing, Blogging
Christmas is 19 days away! That’s it! Then comes the New Year. Looking back on this year and your business, what have you done to improve your marketing and get new business? For some of us 2013 is a blur; you had no time and no resources to even think about marketing for your business, or changing any of your current marketing. This is why I am proposing a New Year's Resolution free of gym memberships and making promises to lose 10 lbs.
Email Marketing Consultant Tips: 6 Ways to Season the Leftovers
November 29, 2013 / by Vicky Zancanella
posted in Internet marketing, email marketing
As I sit here, the day after Thanksgiving, enjoying a day off work, not out shopping at Black Friday Extravaganzas, I am thinking up ways to enjoy the plethora of leftovers in my refrigerator. (Yes, that means we go overboard in our house with holiday dinners).
Internet Marketing Tips: 10 Resources I’m Thankful for as a Blogger
November 26, 2013 / by Paige Gilbert
posted in Internet marketing, Blogging
Do you know a good blog when you read one? There are a lot of good blogs out there and I wish I could read every single one, not just because I think reading is good for you, but because other bloggers have great ideas that can trigger a new idea for one of your own blog posts. But the reality is blogging takes a lot of time and energy, something we all seem to have a lack of, especially during the holidays. So in the spirit of Thanksgiving I’m going to share 10 resources I’m thankful for as a blogger.
Call-to-Action Buttons People Actually Click On
November 23, 2013 / by Raquel Royers
posted in Internet marketing, Calls-to-Action
Having call-to-action buttons on your website is a vital part of your internet marketing strategy. They act as a vessel on your website that allows lead conversion to take place 24/7. Why wouldn’t you have them?
Internet Marketing Tips: Eye Candy for the Internet Marketer
November 19, 2013 / by Paige Gilbert
posted in Internet marketing, Content Marketing
I like myself some eye candy. I'm not talking about David Beckham in boxers or Justin Timberlake bringing sexy back. I'm talking internet marketing eye candy -- graphics, images, videos, graphs, and infographics. They add some sex appeal if you will to any blog post, ebook or webpage. They show a different representation of the information, which in turn reaches your different business personas.
Why is Social Media Important in Your Marketing Strategy?
November 12, 2013 / by Kathryn Redman
posted in Internet marketing, Social Media
The debate continues regarding the importance of social media for business. The idea of using social media in business seems to be gaining ground, but there is still a lot of debate about its effectiveness. On our side of things we would argue that social media has some tangible benefits for marketing and lead generation, and some intangible benefits. Beyond those, however, is the key issue of strategy.