The never-ending question when it comes to blogging is, "do you shoot for quantity or quality?" Or, can you in fact have both? As marketers we ask ourselves this, as well as our clients [business owners] all the time.

What does the World Cup 2014 and social media have in common? They are both popular internationally. That is one of the cool things about social media is that you are easily able to connect with millions of people regarding the same topic, in this case organized sports, while actually cheering for the same or different team. But what does this have to do with why social media is important to your business? Because you can hop on the bandwagon, get creative and join the conversation that is already being had on social media.

If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.

1. Using Bad Content

But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.

The other day my two-year-old daughter desperately wanted to play outside and I desperately needed to submit an online press release, so I told her “just a minute, mommy has to work and then we’ll go outside.” That bought me some time and got me thinking: even though she’s not yet at the stage of asking questions, she clearly understands when I explain something to her in very simple terms. One day, she’s going to ask me what I’m working on. How would I explain internet marketing to her?

This last weekend was really interesting. I watched my sister's team win the College Softball Super Regionals for the Oregon Ducks, drove 11 hours in two days, and had time to watch The Internship after a long day. That's when I realized how The Internship movie could help people understand what we do at Half a Bubble Out, and how we help businesses grow. 

Writing can be a difficult thing to do. I personally went to school and chose a major that helped me become a better writer. But not all marketers, business owners, or other professionals are as lucky as I am. When you look at great websites of companies, they all have something in common. Content. Having access to content to give to your leads, customers, and other businesses is the key to a successful internet marketing strategy. A great way to quickly build your content is blogging. But why blog?

Marketing online is where the future is for small businesses. Don’t be left behind by sticking to old methods and outdated advertising platforms.

Curate a blog about curating? Challenge accepted! A lot of people are still unaware or skeptical about curating other related industries’ blog posts into their own to help support information or to share content as a part of their internet marketing strategy. Here at Half a Bubble Out we curate other industry professionals’ blogs weekly because we think that sharing other people’s knowledge and ideas other than our own helps to offer a good balance, and when we find awesome blogs we like to give them a shout out!