5 Tips for Killer Calls-to-Action

What motivates you to do something? Do you take action based on how you feel? The way something looks? By doing what someone tells you to do? You may not know it, but subconsciously you make decisions big and small every day by answering those questions. Here’s a scenario for you, and just stay with me. As an internet marketing consultant I promise to relate it back to internet marketing. You’re going out to dinner and you get to choose the restaurant. You probably ask yourself, “what do I feel like eating?” When you look at the menu, and there’s a photo next to the day’s special, you might think “that looks good, I’ll have the special.” Or maybe your date is scanning the latest reviews on Yelp and says “oh, you should try the steak – it got great feedback!” What I’m getting at is that when you are making a decision, you are being influenced in different ways to take some kind of action.

How to  Increase Your Website Page Conversion 2,500% 

Here’s the scenario. You work really hard on your internet marketing to get traffic to your website. You may even be spending good money on PPC ads in Google or some other search engine. You desperately want people to buy something or call you or do something that will get them closer to being a paying customer. You put your phone number on the website and hope people call you. If you're doing a fairly normal job maybe you get 1 out of 500 visitors to actually call or email. Maybe you create a contact page and put a contact form on it and you get 1 out of 250 people to call or email. If you’re really doing well you get 1 out of 100 to convert or contact you and now you're up to the average conversion rate for websites over the last 20 years which is really close to what direct mail usually does, or at least used to do. So now what?

Online Press Releases are as Easy as 1, 2, 3

In college, I really liked writing press releases and I was good at them. But now, I love writing online press releases. I’m not sure if this is a quality of every Internet Marketing Consultant, but it’s true for me. They just make sense and they work. I graduated from college in 2005 with a degree in public relations. I could write press releases with the best of them. But what I wasn’t taught was anything about online press releases, because the online world as we knew it then didn’t use them, at least not the way we do now. Heck, Facebook was barely an idea yet. Sure, there were online news distribution sites, but online press releases are a relatively new concept, and a simple one at that. You find your news. You share your news on the web. Then you track it to see its value.

How your business can SQUEEZE ROI out of Social Media

Social Media is an important tool for growing your business but it’s a big subject and the hype around it sometimes is unbearable.  Figuring out how to take advantage of social media is confusing at best.  As an Internet Marketing Consultant I regularly run into business people who believe that it is probably important but don’t know where to start or even if they should.  The fact is that any well thought out internet marketing campaign that is going to have a decent ROI is going to be holistic and it will include some form of social media platform.  This won’t answer all of your questions but it will give you a good place to start.  We have clarified this subject for a lot of businesses and hopefully we will help you have a better picture to make more informed decisions in regards to your marketing investments.

My job as an Internet Marketing Consultant requires me to be constantly learning and staying up on trends so that I can provide the best information to help businesses get more clients. Sometimes, I think too hard about how to present the information so that you as a business professional can quickly and easily understand it. As is the case with the topic of link building. One thing I’m learning is to not reinvent the wheel, but instead utilize what I’m learning from others in the internet marketing industry. One trusted source that I use as a resource often is SEO Moz, a SEO software company, so I’ve decided to describe link building using their words:

SEO is a Fancy Schmancy Term for Getting the Search Engines to Notice You

You’re a small business owner. You have a website. You think it’s a good website. You were told it was going to help bring you customers. But it’s not. And you’re wondering why, since everyone is online these days. I’m here as an Internet Marketing Consultant to tell you that you probably need to begin a relationship with the online search engines. To start this relationship you need SEO, a short term for Search Engine Optimization. Right now the search engines might not even know you exist and you want them to. When it’s done right, SEO is the best thing you can do for your website and your business. So let me help you understand how we can get those search engines to like you.

Warning: Some of the language may be offensive but is used for historical commentary only.

In business as in life words are everything, especially in marketing, and today the U.S. Census Bureau has announced the removal of the powerful word “Negro” from use in its lexicon. As I woke up to this news on the radio I found myself immediately sucked in, my mind racing with thoughts. I remembered “The N word.” I remembered “Black.” I remembered hearing “African American” for the first time, and more lately I have also heard “Chocolate” being used as a reference to darker skin color. The way we use words in this country is powerful and because of our history around race, the language is supercharged. These language issues always affect how we market.

Free Downloads Connect You to Customers Putting Your Business in the Internet Marketing Spotlight

If you tuned in along with the other million+ people to watch the 85^th Annual Academy Awards on Sunday, then you know that Best Actress winner Jennifer Lawrence got a bit tripped up before reaching the podium to accept her Oscar statue. As she looked into the crowd of people giving her a standing ovation, she jokingly said “Thank you. You guys are just standing up because you feel bad that I fell and that's really embarrassing but thank you.” She made a relevant connection with her audience, and it was memorable, not because of what she did, but the emotion she left them with. What does this have to do with free downloads? As an internet marketing consultant I’m here to tell you.

Offering Free Downloads as Part of Your Internet Marketing Strategy Will Get You Clients Faster

As an internet marketing consultant I’m here to tell you that if your goal is to get more clients and get a better return on your marketing investment, then you need to make available good quality, relevant content. Providing content in the form of free downloads, also called offers, will help you line up the customers.

Free Downloads Can Give Your Business a Competitive Edge in Internet Marketing

Providing good, quality information and being successful are unique components to internet marketing.  You can’t have one without the other. If your goal is to get more clients and get a better return on your marketing investment then you need to make available relevant content.  What kind of content you ask? The kind that comes in the form of free downloads such as e-books or white papers or what we often call “Offers.”