As a business owner or marketing coordinator for your business you know by now that it’s crucial to have a social media presence for your business or brand. Almost everyone and their mother (literally, grandma too) are on Facebook, Twitter, Pinterest, etc. As a business you should be taking advantage of this!

But what the heck are all of those people doing on these social networks anyway? Aren’t they just for chatting between friends and sharing silly meme’s?

Just picture it, you are sitting down at your dining room table with your family and enjoying a delicious dinner that you have been waiting for all day. The phone rings, and you reluctantly pick it up even though you don’t recognize the number. Somebody is trying to sell to you a way to eliminate your debt stress free and will even throw in a vacuum to make the deal sweeter. Does cold calling really help you build a successful small business?

Marketing your business can be confusing, especially with all of the jargony lingo that gets tossed around in conversations. Customer lifetime value. Have you heard that one? Does it ring a bell? 

If you own a company you want to have a successful small business, but the days come and go and you find yourself wondering how to be successful. The key isn't doing more of the "right" stuff. The key is seizing the "right" moments - or letting them seize you.

Have you seen the movie “Boyhood?” Critics are saying it’s making cinematic history. It was filmed over 12 years with the same cast. You watch them age naturally and experience life right before your eyes. It definitely struck a chord with me, so much so that I started to think about how the lessons it taught were even applicable to inbound marketing.

Twitter is a great tool for businesses to share their content on as well as build relationships and generate leads. However, there are certain mistakes that many people are making on Twitter that is negatively affecting their small business! While Twitter can be highly beneficial to your business, it actually hurts you if you make certain mistakes. Keep reading to find out what those are so that you don’t make them, or can stop making them!

Having landing pages on your website is vital to having a successful internet marketing strategy for your business. The best landing pages help to capture your leads and qualify them so that you can deliver the best lead nurturing possible. However, if certain mistakes are made on your landing pages it can do quite the opposite and will cost you leads and money. Read on to find out what those mistakes are so that you don't make them!

You may have heard us, here at Half a Bubble Out, talking about what it means to create a Passion & Provision Company. We understand that building a company is more than just “business” and when it all boils down, people generally start companies for one of two reasons:

They need to “earn a living” or “provide for their family”

They have a passion, an interest, or a talent. They have found something they “enjoy.”

It is an awesome thing when both Passion and Provision are nurtured within a company. It is even more awesome when a company lives out the values it claims to have or the “face” it puts on to the world. These are the stories we don’t seem to hear about as often as some of the stories that hit the news.

Now that the football season has officially started, let’s use one of America’s favorite sports and its fans to get more of an understanding of what inbound marketing is and why you should implement it with your company. Look at football fans as your customers. You want to attract, convert, close and delight your customers to become your company’s biggest fans.

Think of your Monday morning method. The alarm clock goes off at the same time as last week. You eat the same breakfast. You drive the same route. You drink the same coffee. You settle into the same routine at the office. It sets the tone and routine for the week. You like your Monday morning method, the same one that you do every day, but are you passionate about what you’re doing?

When someone asks you what you’re passionate about, you think to yourself and a couple things may come to mind; your family, a hobby, your career, a cause, etc. When you think about it, what exactly is passion? There are two different meanings, although they are often interchanged. If you’re looking to have a successful small business full of passion and provision this is crucial to know so keep on reading!