When someone asks you what you’re passionate about, you think to yourself and a couple things may come to mind; your family, a hobby, your career, a cause, etc. When you think about it, what exactly is passion? There are two different meanings, although they are often interchanged. If you’re looking to have a successful small business full of passion and provision this is crucial to know so keep on reading!

Inbound 2014 at HubSpot has been a success! One of the great things about connecting with others in the same field as you is all the learning that goes on! Sharing ideas and teaching everything from the basics to the newest strategies, looking at marketing from a different perspective… If you are listening, you will learn something new or at least get a new view of something you didn’t quite see before.

That’s why we want to share a bit from Kieran Flanagan’s “The Art & Science of Content Promotion” presentation at Inbound 2014.

Malcolm Gladwell, bestselling author, spoke Wednesday morning at HubSpot’s annual Inbound conference and it was epic. He talked about innovation and change in business. He stressed how reframing our perspective is absolutely critical for creating opportunities, having successful business ideas and taking on new strategies.

Gladwell told a story to start off his keynote. It went a little something like this [this is a long story short kind of thing.] 

Let’s be honest, microwave cooking is insanely fast. I’m hungry now…and in less than three minutes I can have a hot microwaved meal at the ready for consumption. Fast, efficient, hot and ready to go! When I was in graduate school that was a lifesaver!

If you are looking for software that can help market your business and can be as complex as you need it to be but as simple as ever, HubSpot is your jam. As if it wasn't already awesome enough, HubSpot announced Tuesday at the annual Inbound Marketing conference that it has created a sales tool within the software.

Are you done screaming in excitement? Ok, good. Keep reading!

 What do Robin, Jimmy Olsen, Bucky Barnes and HubSpot’s new sales tool have in common? They are great sidekicks that make superheroes the best that they can be. But what does this have to do with you and your inbound marketing strategy? Well HubSpot wants your sales people to be superheroes and what’s better than a sidekick to help them get there. But how do you get that support?

If there was an event that promised you that you would: come together, get inspired, and be remarkable, wouldn’t you want to go? I sure would! And that’s exactly what Inbound 2014, a marketing conference put on by HubSpot in Boston, promises to do. But alas, I will have to settle on living vicariously through my bosses who are representing Half a Bubble Out. Instead, we’re here at The Bubble bringing you the latest tweets, Facebook posts, and blogs about what Mr. & Mrs. Redman are learning about at Inbound.

When you get a lead that comes to your website what do you do to nurture that relationship? Do you send them emails? Do you call them? Does your sales person keep track of their activity? If you’re not doing at least one of these things you’re missing out on potential leads and valuable customers to help you have a successful small business.

There are days when the tasks and to-dos of the day fade away and the important things come into focus. Today is one of those days for Americans. Whatever your age, job, religion, or hometown, we are all stopping to remember today. We are remembering 9-11 and the 2,977 who lost their lives that day, 13 years ago.

You never know when you’re going to get the chance to answer a question about internet marketing. The other day I was picking up a prescription at my local pharmacy. Living where I do, it’s no surprise that I knew the pharmacist from a few different circles I’m in, so naturally we had a short catch-up conversation. You know, “how old is your son now? How’s the family?" Yada. Yada. As she was ringing me up she asked, “So are you still working? What is it again that you do?” I told her yes I am, and I read, write, and edit a lot of content, mainly blogs. Her next question was: “Why blog? What’s the point of blogs anyway? I mean I read them, but otherwise, who cares?”