You’ve probably seen the headlines, or been hearing people talk about Google releasing its new Panda update. What the heck? Panda? You’ve pretty much brushed it off and decided it wasn’t applicable to your business. This is a mistake. Google updates like this are crucial to know about if you own a business. These updates can make a difference in your website, local rankings in search and your reputation with Google. 

How much time, energy and resources does it take for your small business to gain one new customer? Since it takes 6 to 7 times more resources to gain a new customer than to retain an existing customer, it makes sense to invest a portion of your resources towards delighting current customers so they become repeat customers and your brand promoters.

Happy Customers = Better ROI

But what exactly does a small business do to continue to market to current customers?

We get it, the sales jargon can get a little confusing when you are learning ways to create a successful small business that is full of passion and provision. By using inbound marketing services in Norther California, you are able to increase the number of leads closed to customers which will increase your return on investment. Doesn’t that sound nice? But let’s go over the basics to get you there.

Are you looking for a way to convert more website visitors into leads? Did you know that there is a marketing strategy that can do just that and help to grow your small business? This strategy is called inbound marketing. Here are five ways that inbound marketing can help to grow your small business, bring you new leads and build a more successful passion and provision company. 

How is your small business in Northern California attracting customers? Maybe you’re still leveraging old traditional marketing like television, radio, billboards and direct mail. While these certainly still have their place, an inbound marketing strategy can lead you down the path of becoming a successful small business in Northern California and help you create a Passion and Provision company. It’s proving to be the most effective way to come full circle and turn the perfect type of strangers into customers and promoters of your small business. These strangers don’t know you yet, but they are looking for exactly what you have to offer.

Have people told you that you need to start backlinking your website to other websites in order to be seen or get visitors? Maybe they’ve told you that you need to comment on other blogs and drop a link in order to link build. Or maybe you’ve heard that it’s best to just hire an SEO firm that will go drop your links around for you in order to create a successful business online. 

When you are looking at the ship that you call your business, what exactly do you see? Are you the captain running around on-deck shouting orders and reacting to the weather? Or are you in the captain’s seat gazing out over the horizon of possibilities with time to dream? If you want to have a successful small business full of Passion and Provision then it is time for you to take back your to-do list with these 5 steps to improve your time management skills! 

Are your time management skills slacking lately? For you, this is a big deal and you realize that if you don’t have good time management skills, your business is also slacking and your time isn’t being spent in the most effective way possible. That’s not OK with you and we understand. After all, time is money. Keep reading for some tips on how to bring your time management skills up to speed in order to run a more successful small business full of passion and provision. 

When thinking about time management the theme song to “RENT” comes to mind: Five hundred twenty five thousand six hundred minutes, how do you measure a year? In daylights? In sunsets? In midnights? In cups of coffee? In inches? In miles? In laughter? In strife? How do you measure a year in the life?

How do you measure a year in the life of your small business? Maybe you’re just trying to keep up with the day to day tasks and feel like it’s a vicious cycle. You live a busy life.