Are you looking to improve your marketing strategy? Analytics is the process of measuring and strategizing to improve your marketing strategy. Marketing can be an abstract term which can make measuring your results difficult. But to have a successful small business, using analytics to measure the different parts of the buyer’s journey is a must for your plan to work!

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Are you trying to be the best in your industry while still trying to remain ethical in your efforts? Your marketing efforts can be strengthened by increasing your credibility. Credibility is needed to create a successful small business. Because credibility can be abstract, it can be difficult to make sure that we are on the same page. So what do we mean by working on your credibility?

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We love all of our clients, but one that is especially dear to our hearts is The Hignell Companies, a full service property management company. We’ve been helping Hignell with small business marketing for many years now and have developed a trusting relationship with the decision makers of the company. Back in 2010 or so, the team decided that the marketing for the apartment rental properties Hignell manages needed some new life of its own. When we found that the URL LivinginChico.com was available, we snatched it up and Living in Chico, a local apartment rental site launched by The Hignell Companies was born!

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Losing credibility of your business, your brand, and even in your name can happen over a long period of time, but with these four ways, your brand will lose credibility fast!

Here’s how:

1. Don’t do what you say you are going to do. Promise the moon but don’t even get your customer out of the stratosphere.

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When owning a business that offers a service or product, you have to build trust with your customers and future customers. One extremely important aspect of doing this is having and building credibility. Credibility can seem to be a bit abstract at times, with everyone having a different idea of what it means. In this blog you will learn exactly what credibility is when it comes to business and the four core pieces that are required to build credibility.

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Do you want to be known as the absolutely best there is when it comes to your industry? Do you want to not only be the best but really hook your customers, peak their interests and fascinate them with your business service or product? You hear over and over again that you need to be unique to stand out to be successful and to grow your business. 

But really, what you need to do is fascinate. If you are successful at fascination, your business will be the best it can be. Every person and every company is fascinating and interesting in its own way. You don't need to become something or someone else to be fascinating. Read More

I don’t quite remember how old I was when I first looked through a telescope. It was before I donned a jumper in kindergarten and before I understood how small I was compared to the grander scheme of things. I remember stepping on a stool to get me closer to the lens but couldn’t reach. My dad picked me up so that I could finally see the moon that was thousands of miles away.

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Content is Key to Inbound Marketing.

The primary reason that creating remarkable content is so essential to inbound marketing is that you are trying to create content that is relevant and helpful to your target audience. Instead of being pushy and interrupting them, you want to naturally attract people who have a need or want that your content can address – resulting in highly targeted website traffic. Following are the methods you should use to create fascinating, remarkable content.

 

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If you’re a company, organization, or individual marketer, and you want to grow your business and have a company that promotes passion and provision you have to fascinate people. The risk you have to take is being willing to get real with who you are as a company. You don’t even have to wait to get started. Figure out the uniqueness of your company, and communicate from that authentic place, and you’ll create a fascination that acts as a natural magnet to attract more customers.

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We each are attracted or fascinated by different characteristics when it comes to people. Would you be surprised if I said we are also attracted to these characteristics in businesses?

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