If your business offers services that require you to give out bids or estimates to customers, there is one thing you can do to dramatically improve your marketing. By setting up a system where you are measuring not just how many requests you get, but measure how many quotes you gave and the dollar amount of those quotes, you will improve your marketing as a small business.
Read More6 Step System to Improve Your Marketing as a Small Business that Bids
posted in small business, Business Development, Sales
The Proof is in the Charts!
As you are considering your marketing budget and looking for new sources for lead generation, have you checked out Inbound Marketing?
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Do you want your business to be the very best it can be? Even more so, do you want your business to beat out the competition and be a successful, profitable small business that is looked at as the standard in your industry? If you are nodding your head with fervor to all of these questions, then you NEED to be let in on the secret that all successful small business owners already know.
Radically Leverage Your Marketing Efforts: Evaluate Inbound Marketing
posted in Inbound Marketing, Business Development, Marketing
When you use the right philosophy, strategy, and tools in small business marketing, you will experience more benefits and a return on investment. Instead of wasting your time hoping and praying that your current marketing efforts are paying off, evaluate what inbound marketing has to offer. It’s a strategy you can start using today to get better results than traditional marketing techniques.
Read MoreRunning a Small Business? Measuring ROI Will Make Everyone Happier
posted in small business, employee happiness
What do you think when you hear or read the term ROI? Not too excited by the term, right? You know it’s important but we can agree it sounds pretty boring and dull. However, ROI may be more important than you think. Guess what? ROI ends up impacting people, the community, your employees and your company culture.
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We know that marketing your business can seem overwhelming and daunting. With the lingo that is thrown around in business, it can be hard for you to keep up. One of the most common terms in business is ROI. But how does ROI help you build a successful small business full of passion and provision? And more importantly, where do you start with ROI today? Let’s start with the basics.
Read MoreA Systematic Approach to Determine Your ROI Using Inbound Marketing
posted in Inbound Marketing, Business Development, Grow Your Business
If you’re going to be wise and profitable in your business, you have to look at the return on investment (ROI) you are getting from the money you’re spending on marketing. ROI is important for any business because you want to successfully get more customers and have tangible proof of where your success is coming from, but there has to be a systematic approach to track and measure your ROI. Inbound marketing allows you to accomplish this.
Read MoreUnderstand What to Measure in Your Marketing and Get More Customers
posted in Inbound Marketing, Business Development, Grow Your Business
Why do you invest your dollars in marketing your company? If you’re like most small business owners it’s because you want to get more customers. But are your marketing efforts paying off? If you want to be more efficient, profitable and successful with your marketing dollars then it’s critical you understand what you need to measure and how to measure it.
Read MoreWithin Minutes Learn How to Measure the Success of Your Small Business
posted in Inbound Marketing, small business
We know owning a business is tough and has a lot of aspects to it in order to be successful. However, one vital thing that you can start working on today, is learning how to measure your success through analytics. Many business owners have an idea of what they want to measure, but aren’t always sure exactly what to measure in their marketing efforts.
Read MoreROI of Inbound Marketing and Generating New Leads Online [Stats]
posted in Inbound Marketing, Marketing, Grow Your Business
Are you looking for solid numbers and facts to help you make your decision on implementing inbound marketing into your strategy? Making business decisions can be difficult and we want you to have the most information possible to make an informed decision. If getting more qualified leads is something that interests you, then keep on reading and we’ll show you why inbound marketing might be the best decision you can make for your company.
