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Vicky Zancanella


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You Started Your Small Business to Provide for Your Family, Didn’t You?

August 7, 2014 / by Vicky Zancanella

posted in small business

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But if you are like most business owners, or the average small business leader, you’re not getting rich. Because it’s not as easy to make a profit as we dreamed it would be.

We started our small business to make a profit and provide for ourselves, as well as our families, and that is a really good thing!

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What You Don’t Know About Lead Generation But Wish You Did!

July 24, 2014 / by Vicky Zancanella

posted in Lead Generation, Inbound Marketing

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You’ve made your goals, you’ve outlined the numbers you want to hit, and your sales team is expecting all those leads to start funneling in so your company can reach those goals. Read More

Marketing is Shifting: Is your Business Keeping Up?

July 10, 2014 / by Vicky Zancanella

posted in Internet marketing, Inbound Marketing

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There is no doubt if you are in business of any kind, that over the past few years, marketing has shifted significantly. The marketing strategies businesses are using have shifted from offline to online. Even if a business has not yet moved “online” with a website or social media account, Google may have already created a Google+ page for the business, or The Yellow Pages has listed the business in their online directories (but that’s another blog for another time).

Why has marketing changed?

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7 Steps to Creating a Company Culture that Sticks!

July 3, 2014 / by Vicky Zancanella

posted in Business Development

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Have you ever walked into a business and knew right away that something was different? Have you met representatives from a company and knew right away that you wanted to partner with them? What is it that makes a business stand out, what is it that draws you in. That thing that is sometimes hard to put your finger on is culture. The use of the word culture, when focusing on business is defined as a way of thinking, behaving, or working that exists in a place or organization.

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How to Add Keywords to a Website and Reach Your World Cup GOOAALLL!

June 26, 2014 / by Vicky Zancanella

posted in Keywords

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You know you want to. You know you want to be the winner, to be the hero of the game, to kick the winning goal and have the whole stadium roar. 

Well, even if you are not an amazing soccer player, you can be the hero of the game, or at least your website. You can learn to add keywords to a website like a World Cup player but it takes more than just wearing a jersey and showing up.

The World Cup comes around every 4 years and people all over the world tune in to watch the best players in the world battle it out for the title of World Champions. For some, this goal is set in childhood and they focus on reaching it their whole lives. To then score a goal in the World Cup and to see your dreams become reality - now that’s pretty awesome!

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1, 2, 3…PROMOTE! That’s Why Social Media is Important for Business

June 12, 2014 / by Vicky Zancanella

posted in Social Media

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Starting a new business? Launching a new product? Want to get your message out there as fast as possible?! Well, that’s why social media is an important marketing tool! If you want to spread the word about your new endeavor, stop asking why is social media important and get ready to launch your campaign on social media and promote, promote, promote!

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Get the Basics of Inbound Marketing Lead Generation Techniques

June 5, 2014 / by Vicky Zancanella

posted in Lead Generation

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You may be asking what the difference is between normal lead generation techniques and Inbound Marketing lead generation techniques? Well, there are many different lead generation techniques that are employed across industries (some frankly are better than others). We like to focus on marketing that people love, so we choose to implement an inbound method for generating leads. But, don't let me get ahead of myself. Let's start with the basics:

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SEO Services for Small Business Have Changed--Don’t be Left Behind!

May 29, 2014 / by Vicky Zancanella

posted in Internet marketing, SEO

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Marketing online is where the future is for small businesses. Don’t be left behind by sticking to old methods and outdated advertising platforms.

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A Tale of Increased Website Conversion- Are You This Young Chap?

May 22, 2014 / by Vicky Zancanella

posted in Lead Conversion

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Keeping the doors of your business open and continuing to grow your business takes customers. Nowadays, using internet marketing to continue to get more customers is a great strategy, but what happens when just having a website isn’t working?

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Why Blog? It’s One Simple Step to Soaring Marketing Success

May 15, 2014 / by Vicky Zancanella

posted in Inbound Marketing, Blogging

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Tired of long detailed marketing plans that include too many steps? Ready for the one step that can make your business soar? 

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