Writing content is at the center of inbound marketing. It can help or hinder your online lead generation efforts. You have a short and distinct window to capture your reader’s attention, provide them quality information, and leave them wanting more. However, it doesn’t take much to lose someone’s attention. Making some or all of the following mistakes are surefire ways to lose your leads online.

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You may be asking what the difference is between normal lead generation techniques and Inbound Marketing lead generation techniques? Well, there are many different lead generation techniques that are employed across industries (some frankly are better than others). We like to focus on marketing that people love, so we choose to implement an inbound method for generating leads. But, don't let me get ahead of myself. Let's start with the basics:

There are some lead generation techniques out there that are used by companies and we wish they would just plain disappear. We are talking about techniques that are outdated, annoying and downright wrong.

In the fast-paced world of social media, businesses can have a difficult time keeping up with what’s hot and what’s not. There are many different platforms for businesses to use as lead generation techniques that are also a great way to connect with your current customers. But which social media platforms should your business choose?

We have all been on the ‘hook’ end of the ol' lead generation techniques. Even in the last week I have experienced a number of these ol' tactics. Last night I had two gentlemen knock on my door asking if they could clean my carpet. I received direct mail about hearing aids (and I am not even 40 yet) and even at work my inbox is filled each morning with emails from companies selling products and services that I have no interest in at all.

Twitter is one of the best places to put your lead generation techniques to the test. You have a large audience, it’s a social atmosphere and there are people just waiting to find and learn about new companies and services. If you aren’t already doing this, what are you waiting for? You’re missing out!

So we have had people ask, “What’s that Inbound Marketing thing you are doing?” and, “What’s the difference between inbound marketing and traditional marketing lead generation techniques?”

Wouldn’t it be amazing if my website generated qualified leads for my sales people while they slept?

Wouldn’t it be wonderful if there was information available to my website visitors that helped them sort out ahead of time whether my services were truly a good fit?

Wouldn’t it be amazing if someone coming to my site believed that I am really an expert at what I do (because of course you are!!)?

These questions are all areas that are on the table when it comes to discussions of lead generation techniques in the world of online marketing.