Internet marketing has switched gears and many marketers who jumped on the social media bandwagon to help increase website conversion are now realizing that getting traffic to a website does no good if there aren’t planned calls-to-action, offers, and conversion processes set in place for visitors before they get there.

You’ve had your website up for awhile now and you think it’s a pretty good one. You have all the basics, it’s simple to navigate and you’ve had good success with leads. However, lately something just isn’t right. People aren’t visiting it like they used to and your conversion is down. How long has it been since you’ve updated your website? A simple fix to a problem like this may be to update your website. Keep reading to learn how a quick makeover may be the answer to increase website conversion.

Time goes by so fast in general but when it comes to the internet things can change within the blink of an eye. This is why you need to constantly be updating your website and not forget about it. After all, it is like a 24-hour employee. Take advantage of that and make sure to make a good impression!

Here’s 7 questions to ask yourself when looking through your website:

1. Are your offers up to date?

The best landing pages are like a love story. There is a type of romancing that must be done to introduce, persuade, gain trust, and make your customer fall in love with the idea of whatever you wish they would do. There are no guarantees, and a landing page isn’t the only date you will have with a customer, but it should make an impression, and in the very least make some sparks fly.

Having landing pages on your website is crucial to generating new leads and growing your business clientele. However, having an effective landing page requires knowing what to put on the page and what to not put on the page. The debate about leaving or removing the navigation on your landing page has been an ongoing one—so let’s settle it.

Are you busy running your small business and managing day to day operations? Bogged down with meetings, phone calls and responding to emails? Not able to focus on overhauling your marketing strategy, but want to increase lead conversion on your website?

Why should I use landing pages on my website?

Did you know that up to 98% of your website visitors will never come back to your site once they visited for the first time? Wow! So if you don’t have either really great addictive content, or a way to connect with your visitors, you will never see them again.

Twelve days before Christmas, John, a small business owner in Chico, CA wrote a letter to Santa. Why? Because his children knew he was struggling and needed help, and they knew Santa would answer their father’s Christmas wish. At first John brushed it off, but after much urging his children had him convinced. John started crafting his letter to Santa. He wanted to be as clear as possible to ensure his wish would come true.   

Landing pages are an extremely important part of your internet marketing strategy as a business. Having landing pages is how you bring in leads and eventually (well, hopefully) convert them down the funnel and turn them into customers. But, unfortunately there are some mistakes that can destroy even the best landing pages out there. Read on to find out what those mistakes are so you don’t make them!

Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.

So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.