Are you feeling the struggle of your business as a weight on your shoulders? I am going to tell you a story about how one man’s genius can help you create a successful small business full of passion and provision.

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If you’re going to be wise and profitable in your business, you have to look at the return on investment (ROI) you are getting from the money you’re spending on marketing. ROI is important for any business because you want to successfully get more customers and have tangible proof of where your success is coming from, but there has to be a systematic approach to track and measure your ROI. Inbound marketing allows you to accomplish this.

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Why do you invest your dollars in marketing your company? If you’re like most small business owners it’s because you want to get more customers. But are your marketing efforts paying off? If you want to be more efficient, profitable and successful with your marketing dollars then it’s critical you understand what you need to measure and how to measure it.

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Are you looking for solid numbers and facts to help you make your decision on implementing inbound marketing into your strategy? Making business decisions can be difficult and we want you to have the most information possible to make an informed decision. If getting more qualified leads is something that interests you, then keep on reading and we’ll show you why inbound marketing might be the best decision you can make for your company.

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Are you trying to be the best in your industry while still trying to remain ethical in your efforts? Your marketing efforts can be strengthened by increasing your credibility. Credibility is needed to create a successful small business. Because credibility can be abstract, it can be difficult to make sure that we are on the same page. So what do we mean by working on your credibility?

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Do you want to be known as the absolutely best there is when it comes to your industry? Do you want to not only be the best but really hook your customers, peak their interests and fascinate them with your business service or product? You hear over and over again that you need to be unique to stand out to be successful and to grow your business. 

But really, what you need to do is fascinate. If you are successful at fascination, your business will be the best it can be. Every person and every company is fascinating and interesting in its own way. You don't need to become something or someone else to be fascinating. Read More

I don’t quite remember how old I was when I first looked through a telescope. It was before I donned a jumper in kindergarten and before I understood how small I was compared to the grander scheme of things. I remember stepping on a stool to get me closer to the lens but couldn’t reach. My dad picked me up so that I could finally see the moon that was thousands of miles away.

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If you’re a company, organization, or individual marketer, and you want to grow your business and have a company that promotes passion and provision you have to fascinate people. The risk you have to take is being willing to get real with who you are as a company. You don’t even have to wait to get started. Figure out the uniqueness of your company, and communicate from that authentic place, and you’ll create a fascination that acts as a natural magnet to attract more customers.

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Tired of feeling like your marketing dollars are sifting through your fingers? Are you frustrated by the shotgun approach? Ready to see your business grow?

Start with one tool that can focus your small business marketing to be more effective and leverage your resources.

Have you developed buyer personas for your business?  If not, then you should!

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If you’ve seen the movie “Field of Dreams,” you know the infamous quote, “If you build it they will come.” Kevin Costner’s character is able to figure out what that means by asking some strategic questions. If you want your business to stay in the marketing game and get more customers, you need to build a buyer persona framework to reference, so you can clarify who your customers are.

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