If you're running a business, you know that there are always more details than you imagined with every step along the way. How much traffic your business gets is one of those details. If you were running a brick and mortar store, you would be very aware of traffic levels and how many potential customers were coming through the door.

If you're running a website (let’s assume you are since you are reading this article), then your concern should be the internet traffic that comes to your site.

When you look at your website’s analytics, you may find that you have a traffic flow that you're happy with. You may even see a gradual increase in your numbers when you compare reports month over month. So you have people looking at your website. Whoop-de-doop. Those views don’t mean anything if you don’t have a way to retrieve their information and nurture those visitors into customers. How should you convert targeted website traffic into leads?

Twitter is an everyday part of our lives now and an important part of any social media marketing strategy – especially as a source to help get more website traffic for your company. So when a platform like Twitter announces it’s planning on making a big change, there’s buzz about it all over the internet.

There’s no doubt you’ve heard of Twitter, but you may have never used it and are wondering what all the buzz is about in the first place.

Contrary to popular belief, email marketing does still work. In fact, 74% of consumers say that they would prefer to receive commercial promotional offers through e-mail. Although it may seem old fashioned, there are a few things you can do to optimize, and in the long run, benefit from your emails.

It’s not just marketing that has been transformed by the inbound approach. The sales process has also changed significantly over time as well due to the changing of the buyer’s journey. As an inbound marketing company, aligning your sales practices with the inbound methodology is key to making sure your marketing efforts convert into sales.

Few people have ever been excited by a pop-up ad appearing in front of an online article. There is no thrill from a favorite program being interrupted by a commercial. Few moments seem to drag longer than the five-second countdown on YouTube’s “Skip Ad” button.

With all of the new technology that exists in marketing nowadays, it’s easy to overlook one of the most effective marketing tools around: email. While many have passed email off as outdated and on its way out, an email marketing strategy is more important than ever – in fact, 76 percent of marketers say they use email more now than they did three years ago.

We’re all familiar with email marketing, aren’t we? Most of us probably have an inbox that is a little fuller than we would like, and some of you may have given up on cleaning out your inbox entirely because of the sheer amount of emails you get. If you have a negative perception of email marketing and are thinking it isn’t for your business, you may want to think again. You may be surprised by the benefits of email marketing.

Co-branding is a popular tactic within the marketing and advertising world and is something that your small business should take advantage of if you see an opportunity. This common practice has positive reasons why you should consider this strategy. But let’s start with the basics.