If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.

1. Using Bad Content

But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.

Do you want to increase website conversion in a flashy way? Creating a video and integrating it into your internet marketing strategy is the way to go! It is important to keep the content that you create current and constantly moving. But how do you create a video that will bring your company success?

Creating the Video

1. Keep the video to less than two minutes. If you can, 30 seconds is best! With the unlimited content that people have access to on the internet, our attention spans have become shorter because we know that we can find a video that can give us the same end result even with it being 30 seconds.

Writing can be a difficult thing to do. I personally went to school and chose a major that helped me become a better writer. But not all marketers, business owners, or other professionals are as lucky as I am. When you look at great websites of companies, they all have something in common. Content. Having access to content to give to your leads, customers, and other businesses is the key to a successful internet marketing strategy. A great way to quickly build your content is blogging. But why blog?

If you're in the process of going through a checklist of things needed to make a wonderful company website, here are a few more that are needed, specifically addressing how to keyword a website correctly.

Some people ask, "Why do I need to keyword my website?" The reason is so that it is optimized for search engines, and just as important, for the people who you are trying to reach!

That’s right keywording isn’t just for search engines. This is why Google is cracking down on websites and content that have an excess amount of keywords just to be ranked higher in the search engines. Websites that "stuff keywords" aren't helpful at all to the people who are trying to find answers to their questions.

In the fast-paced world of social media, businesses can have a difficult time keeping up with what’s hot and what’s not. There are many different platforms for businesses to use as lead generation techniques that are also a great way to connect with your current customers. But which social media platforms should your business choose?

Have you ever opened a website that was just lame? These websites normally have messages that are jumbled, poor website navigation, or content that isn’t appropriate for the audience in which they are trying to help. What makes a good website? Searching the web is like speed dating now-a-days. We have so many options to choose from and so little time that we turn to others to narrow the search down for us. Speed dating is popular because the dating pool is narrowed down for us and we are only given a set amount of time with each person on the “date.”

We get it, you think that social media is just for the teenager next door and you may wonder “Why is social media important to my business?” But let me tell you, social media isn’t just for adolescents. According to the Pew Research Center, 73% of adults using the web are now using some sort of social networking sites; and 42% of those adults use multiple social media sites. This means that your business could be missing out on free internet marketing and advertising if you aren’t using social media as a part of your internet marketing strategy.

As a small business owner, your marketing goals should be to inform people about your message, promote your product or service and engage your customers and audience. Why is social media important to your internet marketing strategy? It is a channel to successfully to just that: inform, promote and engage your business through platforms like Facebook, Twitter, YouTube, LinkedIn and Google+.