As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted? 

Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

Most internet marketing tactics for increasing your website conversion are technical and advanced, however there is a simple way you can help increase website conversion. Give your customers what they are asking for. Sounds way too easy right? However, even though this “give them what they want” approach seems obvious, many businesses fail to accomplish it. We believe the key to giving your customers what they are asking for is with relevant content.

I am writing this blog on my 20^th anniversary “get-away” weekend from beautiful Lake Tahoe, California so it will be short and sweet! The topic today is “what makes a good website?” As with most marketing questions, there are a lot of ways to answer this question. A couple of weeks ago, we blogged about the importance of being able to be found by local searches, and how you can get better at that. If you didn’t read that, check it out here. Clearly if we are asking what makes a good website, having it found is a good first step!

If your business relies heavily on local sales, then your website has to be optimized for local search. Many people don’t know what makes a good website for local search. We know you want a website online as fast as you can for your business, but before you rush into making your website or hiring a website company to design your site find out what you need to include in your website so that it is a good website and brings you customers online.

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!

When you think about adding keywords to a website you might picture adding extremely complicated formulas and codes into a computer. But the truth is the basics are easier than you might think. Discover the fundamentals about how to add keywords to a website.

Your Answer to "What Makes a Good Website" from an Internet Marketing Consultant 

This really is a great question because it shows wisdom and insight and demonstrates a person’s awareness that there might be a better way to create a website. If you’re in business and you are the type of person that wants to better understand what makes something better or worse - like websites in this case - and you want to become more successful, there are several factors to consider. The first is the most important. 

Today your Internet Marketing Consultant is here to help you understand the important role your website plays in how you get more clients as well as how to maximize its ability to do so.

• List four major characteristics of a good website for Internet marketing.
• Give at least one reason why each one is important.