Malcolm Gladwell, bestselling author, spoke Wednesday morning at HubSpot’s annual Inbound conference and it was epic. He talked about innovation and change in business. He stressed how reframing our perspective is absolutely critical for creating opportunities, having successful business ideas and taking on new strategies.

Gladwell told a story to start off his keynote. It went a little something like this [this is a long story short kind of thing.] 

Do you want your small business to be successful? Do you want to be the best in your industry and be a place where people want to work? Do you want to be “that” business that everyone is talking about, choosing to work with and sets the standards for all other businesses?

You just lie there wide-eyed at night and think about what this can become. This can become something big. This can become the kind of something big that can put the kids through college, create your retirement, give you financial freedom and actually be fun. This is the kind of thing where you can work on projects that YOU think are amazing and that you couldn’t work on when you were working for someone else.

So you think you have a good idea? Sure, you might. But, have you thoroughly thought through everything you need to make a good business idea actually successful? Here are 6 factors you need to consider and make sure you have in order to make your good business idea actually work.

But if you are like most business owners, or the average small business leader, you’re not getting rich. Because it’s not as easy to make a profit as we dreamed it would be.

We started our small business to make a profit and provide for ourselves, as well as our families, and that is a really good thing!

Business culture is a vital part of having a successful small business. Yes, it’s true—many businesses are completely lacking this. That’s corporate America folks, and there are huge companies that will survive even if they treat their employees like, well, crap. But, as a small business, if you really want to rise to the top, have happy employees and overall a more successful business—you need company culture. Heck, you should want it!

Kickstarter—the land of hopeful entrepreneurs who have good business ideas that they are wildly displaying for the entire world to see on the internet, all in an effort to raise money for their idea, product, cause, etc.

If you’re reading this and are still unsure as to what I am talking about and keep thinking about if you’ve been on Kickstarter’s website—Go there now and take a look. But be careful because you will be easily distracted! Plus, I want you to come back to continue reading my blog, of course. You’ll miss out on some of the cool Kickstarter campaigns I’m about to show you if you leave and don’t come back.