The Big Picture

You can scour the internet looking for a SEO link building service and come up with a lot of junk. Link building should be a part of any good internet marketing strategy, but it has to be done right. In this blog I’m going to run through a list of techniques that can help your website’s domain authority and presence on the internet increase in an organic way, while keeping you BFF with Google. Because in the end, we’re all just trying to do what Google likes, right?

What is lead generation?

You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!

First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!”  While others are thinking: “What was it like in the stone age before email?”)

In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.

If you are at all social in any way, you meet people. You may build relationships with people, you do business with them, you work with them, you engage in life with them.

Traditionally we meet people face to face and extend a greeting and a handshake. If we are looking to build relationship, we offer something - a cup of coffee, a seat on the bench, a casual bite to eat - and we talk. We ask questions and get to know the other person; her personality, her hopes and her needs. If we are invited somewhere, we like to bring something to offer such as a bottle of wine, a plate of cookies, or a bouquet of flowers.

Your Answer to "What Makes a Good Website" from an Internet Marketing Consultant 

This really is a great question because it shows wisdom and insight and demonstrates a person’s awareness that there might be a better way to create a website. If you’re in business and you are the type of person that wants to better understand what makes something better or worse - like websites in this case - and you want to become more successful, there are several factors to consider. The first is the most important. 

Lead Generation Requires Patience and Action to Attract the Right Customers

Online lead generation may seem like a tough business, but once you get a feel for a few simple lead generation techniques, site traffic is almost certain to pick up. Grow your business online – and beyond - by utilizing these five simple methods to generate leads.

You’re thinking of hiring an internet marketing consultant, but do you know why?

If you’re like many small business owners, you’ve heard the term internet marketing, and you’re starting to think that it’s important because more and more of your colleagues are hiring an internet marketing consultant. But maybe you’re skeptical. After all, you’ve been pretty successful without internet marketing in the past, and you’ve seen traditional marketing work just fine. Internet marketing seems a bit like you’re just shooting in the dark. In fact, you don’t really even know what it is. To help you on your quest to do what’s best for your small business, we’ll help you understand the difference between internet marketing and traditional marketing.

How Email Lead Nurturing Helps Get You Customers 

You say to yourself I need more customers and ask, “How am I going to do that?”  You then realize that you have heard a lot about using your email and your website for marketing.  You call an Internet Marketing Consultant who gives you some good advice on what to start out with. You then set out to get some work done.  You set the website up, get some Calls-to-Action on it, you direct those to Landing Pages, have Free Offers to download or to sign up for and after your visitors give you their information you send them to a thank you page that you carefully set up.  That’s it.  You sit back in your chair with a smile on your face and enjoy this moment.  It feels good. No, it feels great.  You invested all that time and did all that hard work yourself and it’s starting to work. 

Remember These 5 ‘R’ Words and You'll Learn How to Blog Effectively in No Time!

I had a high school English teacher who taught me that one of the keys to writing, is to write what you know. For some reason, that has always stuck with me. Maybe it’s because I’ve always loved writing, and recognize that good writing is done by an author who knows what they’re talking about. I didn’t know then that I would be writing as an internet marketing consultant who would have to learn how to blog effectively. Heck, blogging was barely a thought when I was in high school (and I’m not that old) but this mantra can be used just as much for blogging as it can for high school English papers. In fact, I’m using that mantra as we speak; it just so happens I’m writing what I know about blogging for this very blog. Oh the irony!