If someone asked you to spell supercalifragilisticexpialidocious could you? I couldn’t. I had to look it up for this blog. But that’s okay for hard words that you rarely use. What about the everyday kind of words that we should know how to use and spell from learning them in our elementary school classes? 

Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.

Let’s dive right in. So you’re looking through your website statistics thinking "my traffic sucks and I have less leads a month than I do toes on my left foot." You're probably thinking, “There has to be something wrong with what I’m doing,” well, there probably is. Generating leads doesn’t solely depend on your $20,000 showcase website that looks like the Taj Mahal, but rather how easy it is to navigate and how engaged it keeps your customers throughout their buying process. Yes, visual content may attract your customers at first with the “WOW” factor, but once they realize they’re stuck in a rat maze trying to find relevant content on your site that isn’t easily accessible, you can bet their little tails are being enticed by your worst enemy….”THE BACK BUTTON!"

If you can relate, read further…

Free Downloads Connect You to Customers Putting Your Business in the Internet Marketing Spotlight

If you tuned in along with the other million+ people to watch the 85^th Annual Academy Awards on Sunday, then you know that Best Actress winner Jennifer Lawrence got a bit tripped up before reaching the podium to accept her Oscar statue. As she looked into the crowd of people giving her a standing ovation, she jokingly said “Thank you. You guys are just standing up because you feel bad that I fell and that's really embarrassing but thank you.” She made a relevant connection with her audience, and it was memorable, not because of what she did, but the emotion she left them with. What does this have to do with free downloads? As an internet marketing consultant I’m here to tell you.

Offering Free Downloads as Part of Your Internet Marketing Strategy Will Get You Clients Faster

As an internet marketing consultant I’m here to tell you that if your goal is to get more clients and get a better return on your marketing investment, then you need to make available good quality, relevant content. Providing content in the form of free downloads, also called offers, will help you line up the customers.

Free Downloads Can Give Your Business a Competitive Edge in Internet Marketing

Providing good, quality information and being successful are unique components to internet marketing.  You can’t have one without the other. If your goal is to get more clients and get a better return on your marketing investment then you need to make available relevant content.  What kind of content you ask? The kind that comes in the form of free downloads such as e-books or white papers or what we often call “Offers.”

What do wine, marketing and social media have in common? The quality and value of the content does not come overnight but improves with time if the original ingredients were quality also.