The other day I was having a conversation with two of our writers about this topic. I was giving feedback about a blog post. All of the information was there in the blog, but as I read through it felt boring and stiff. I told the author to loosen up her writing. We talked about other things for awhile, but right before our meeting was over she asked, “How do I loosen up my writing?” Great question. As I thought about my response, I realized there were 3 big things that would help her. Below are a few internet marketing tips to help you loosen up your writing too.

So, you have a blog and you’re writing them frequently. Great! But, what do you do with those old ones? It kind of seems like a waste to let them just sit there and be neglected. Sure, some people are still finding them through search and your posting them to social media sites but why not show them some extra attention? Recycle your blog posts! Why?how? Keep reading!

"Hello. My name is Paige and I’m an internet marketer who values relationship, organization, and checking off my to-do list while quickly sipping a cup of coffee, chasing a toddler, and checking Facebook…all while enjoying life’s demands as a writer, wife, and mom."

Wouldn’t it be great if when we met each other we’d have thought bubbles like this above our heads? We would know so much more about each other from our initial interactions. It would make our jobs easier too. How? Keep reading today’s internet marketing tips to find out. But first, answer this question:

You come in contact with a variety of people day in and day out, would you know your buyer personas if you met them? 

Here’s a one question quiz for you:

What is content marketing?

a.) a blog article

b.) an episode of The Bachelor

c.) a Facebook post

d.) a YouTube video of dancing cats

e.) all of the above

I'm not sure who writes marketing content for JetBlue but I want to meet them! I am regularly impressed by their ability to be creative and weave in meaningful content while doing so.

Below is an email I got from them today built on "Twas the Night Before Christmas" and while I know many will rework this for their marketing, I think JetBlue has done it well. Note the links in this email that each highlight one of the benefits of traveling with JetBlue. It's a great example of what can be done. You can bet this took a bit more time than the average email, but it serves to delight and inform. You can't ask for more in marketing than that!

Without further ado, JetBlue's Christmas email:

You’ve heard the phrase “it’s better to give than to receive,” and while this may be true when it comes to the well-being of our souls, it may not be the case when it comes to content marketing. St. Francis of Assisi said, “For it is in giving that we receive” and the same can be said for giving away free content to consumers – because offering quality, custom content that they find relevant and helpful could help you get new business. Here are some internet marketing tips for why you should offer free content.

Engage on Social Media

I like myself some eye candy. I'm not talking about David Beckham in boxers or Justin Timberlake bringing sexy back. I'm talking internet marketing eye candy -- graphics, images, videos, graphs, and infographics. They add some sex appeal if you will to any blog post, ebook or webpage. They show a different representation of the information, which in turn reaches your different business personas.

What is the goal of a blog post? It’s to have people click it, read it and love it. In today’s blog I will be highlighting 10 types of blog posts that people enjoy reading most. Not only will this help you with your blog strategy and help answer the question why blog, but will also aid your internet marketing efforts to drive more traffic to your site.

Have you ever tried to write a blog offering internet marketing tips when your head feels like a balloon, your ears feel like you have earmuffs on, and you’re so stuffed up you’re having to breathe through your mouth and make sure you know where the closest box of tissue is? That’s exactly how I feel today and writing is not coming easy. Which got me thinking about content curation - a phrase you might have heard or read about recently, and something we’ve been learning a lot about ourselves and will be adding into our internet marketing strategy. Starting today.

The series finale of Dexter aired last night. True to Dexter form it was unpredictable, unsettling, and strangely satisfying. This blog is a tribute to America’s favorite serial killer, who can actually teach us a few internet marketing tips for your online strategy.