I love super hero movies. My husband grew up on comic books.  So, the current movie craze with super hero stories (especially Marvel) keeps us going back to theatres. My confession is that I have a heart for the super villains, especially those who were good and turned bad and still struggle with that pull on their conscience. (My current favorite is Loki, but that is a subject for another blog).

Enjoy my favorite scene between Thor and his brother, Loki:

A blog is a core piece of your internet marketing strategy, which works together with other online marketing tools (website, social media, calls-to-action, SEO, etc.) as part of an overall method called inbound marketing. Think of it this way: inbound marketing is the type of workout you’re doing, let’s say it’s CrossFit, and internet marketing is the fitness tools you use - weights, kettle bells, bands, bars, ropes – to work different muscle groups. A blog is one of these components working a large muscle group, let’s say your core, because you need a strong core to support the rest of your fitness efforts and you need a strong blog to support your internet marketing strategy.

Some days you just need a kick in the pants to remind you to keep pressing on with things that are hard to do but matter. Even a slight bit of light hearted shaming can be useful now and again. This morning I read a blog from our friends over at Copyblogger called Eulogy for a Blog. If you are struggling with writing your blog on a regular basis this is a humorous, yet poignant read. It struck me, of course, because I struggle with being disciplined in writing so it hurt a bit.

So, you have a website but nobody can find it unless they type the exact URL in the search bar. Does this sound familiar? Don’t worry, you’re not alone. In fact, you’re way ahead of most of the other website owners because you're at least asking the question of how to add keywords to a website.

With the strict policies that surround link building services in the internet marketing industry now, as a business you need to be extra careful with how you build links. This also applies to your local reviews on different sites such as Yelp and Google.

After recent changes to Gmail, you wouldn't think Google would be toying around with much more. We know Google too well, it is always looking to improve so it's not a shock that they are testing out a brand new view to your promotions in the Gmail navigation. 

Landing pages are typically not a general informational page on your website. The best lanidng pages are those pages on your website with a single focus and a single objective for the visitor. 

You’ve made the decision to add a blog to your internet marketing toolkit. Well done! You think you understand the importance of a blog from all the reading you’ve been doing online. You believe that having a blog will:

Blogging is dead. Really. You can even read the eulogy here.

Yeah, okay, I’ve never been good at April Fools. (But seriously, check out the blog eulogy – it’s brilliantly written by Copyblogger).

Blogging is in fact very much alive. So alive, that it’s the heartbeat of your internet marketing strategy. If your heart stopped beating you would die. If you stop blogging you will surely kill your opportunity of being found online.

If you ask your grandma, grandpa or any person over the age of 55, "why is social media important?" they will most likely all have a similar answer: to stay in contact with those you have relationships with.