Sitting at my local Starbucks and staring at this blank sheet of paper, I realized something. People are so used to hearing what they should and shouldn’t do for marketing and especially internet marketing. They are probably tired of hearing you need to blog, it will do x, y, and z for your business. Blah, Blah, Blah… I don’t want to keep repeating what everyone else is saying, and I want to give you something you can use, or at least relate to.

We’ve been talking a lot about what to write about, where to find inspiration for your topic, how to blog effectively, and why blog in the first place. While these things are all helpful and very important, what your blog actually looks like has an impact on your audience too. Today’s internet marketing tips are about how to properly format your blog so it acts as eye candy for your potential customers.

Do you ever wonder if all of this hoopla about blogging is worthwhile? Have you been thinking about blogging, but in reality you just can’t quite answer the “Why Blog” question with enough conviction to move you from theory to action? Well, I just want to take a few short moments to encourage you the best way I know how…with our story.

If your company is thinking about blogging then it is very important that you understand why you should and shouldn't start blogging for business. In all honesty I tried to think of 5 reasons you wouldn't want to blog, and it was hard! Blogging does so much for an internet marketing strategy, and that is one of the reasons we always insist our clients include a blog on their website. Here is our version of 5 reasons why you shouldn't blog for business.

If you’re looking for some quick lead generation techniques for your blog then here are 5 simple ideas, because when ever you’re doing business online or off you need to find customers.  The first step to new customers for your small business is to find the leads to talk to.  The next step is to convert more of those leads into paying customers.  Inbound Marketing or what some people call it Content Marketing, is really good for helping to find those leads online.

Do you hate blogging? It might be because your blog platform sucks! A blog platform should be easy to use, easy to navigate, easy to publish and easy to integrate your SEO techniques into. If you’re complaining about blogging because you hate to write, then you’re about to love blogging even more. These blogging platforms have beautiful structures that just make you want to write something on their empty canvas of endless creativity. Why blog? Blogging is a crucial piece of your internet marketing strategy so it should be taken serious.

Where do you find your inspiration to write? All the great writers got their inspiration from somewhere and had their own set of ideal conditions where they wrote the best. Ernest Hemingway wrote 500 words every day, almost always in the morning, while standing up. William Faulkner preferred a glass of whiskey in hand while he was writing. Although I don’t consider myself to be among the greats, I prefer a glass of wine and pretzels the night before a big deadline.

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

I try and let our clients and readers know when something important and relevant to Internet Marketing is happening and today is one of those days. Yahoo bought Tumblr, a major online blogging software company, for $1.1 BILLION.  Once again an internet company has sold for a lot of money and some say it might be too much.  You think?  The reason this is significant is because it's a blogging company and Yahoo is investing heavily because they believe it will be good for their business.  The fact is that blogging is becoming more and more popular and as an industry is maturing quickly.  So, Why Blog? You should blog in your business because it works and the Yahoo acquisition is evidence of the value of blogging.

If you’ve just jumped into the world of internet marketing with both feet, you’re probably asking the question, why do I have to blog? You might be feeling like you are the least qualified person to take on the task and find yourself making excuses. I’d like to offer you a word (or about 600 since this is a blog) of encouragement. You’re not alone if you’re thinking any one (or all!) of these things.