Do you own a small business? Are you wondering if internet marketing is something you need to focus on for the success of your business? Well, then SEO and link building services should be on your list!

If you are new to internet marketing or a small business owner trying to wrap your brain around marketing on the internet, read on…

World Wide Web and the Internet

Notice the words-web and net, what picture comes to mind? Images of strings and strands connected and “linked” together to build something – something more than just a straight line. It’s a network and the connections are held together with links. Thus, the term link building is used to describe how this is accomplished.

So what are links on the internet?

If you're thinking about hiring an agency to do Search Engine Optimization (SEO) for your small business website, get on it!  Many of your competitors have websites that have been optimized and are showing up ahead of you in search results.

What a novel question! When designing or redesigning a website do you stop and ask yourself what makes a good website? Or ask what is it that your customers want or need instead of what you want?

Hopefully you ask these questions, but there are many websites out there that beg for this question to be asked.

Here’s a little scenario that happened to me just this week:

My daughter graduated from high school this week on a day where the temperatures rose quite high. We wanted to have good seats for the evening graduation ceremony so I made a deal with her boyfriend. If he saved us seats (3 hours ahead of time in the direct sun, with scorching temps) I would buy him 2 water park tickets for the following week. He agreed and saved us the seats--great seats mind you, and enough for the whole extended family.

If you are reading this, you probably already realize that using online public relations as part of your overall internet marketing strategy is good for business, or maybe you are just curious about it. Either way, good for you!  Online public relations is a valuable internet marketing tool and can help drive traffic to your website which ultimately can bring you more customers. 

As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

I am actually laughing at myself, because as a mom, when my daughter tells me she wants to do something because everyone’s doing it, I tend to raise my eyebrows and ask, “Really? Everyone?”  To which she sheepishly smiles and says, “Well, not everyone, but…”

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!

First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!”  While others are thinking: “What was it like in the stone age before email?”)