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Raquel Royers


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Craft, Tell, Live—Words to Live By as a Successful Small Business

October 10, 2014 / by Raquel Royers

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Do you envision running a successful small business where your employees, customers and YOU are happy? Sounds like a dream, right? We know you’ve thought about it and I’m here to tell you that it can be done. Keep reading to see how you and your business can start its journey to happiness and success.

There are three steps in the strategy to having a successful Passion & Provision company that has happy employees, happy customers and a good reputation.

  • Craft
  • Tell
  • Live

Let me explain.

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Social Media Stats Every Successful Small Business Should Know

October 6, 2014 / by Raquel Royers

posted in Social Media

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As a business owner or marketing coordinator for your business you know by now that it’s crucial to have a social media presence for your business or brand. Almost everyone and their mother (literally, grandma too) are on Facebook, Twitter, Pinterest, etc. As a business you should be taking advantage of this!

But what the heck are all of those people doing on these social networks anyway? Aren’t they just for chatting between friends and sharing silly meme’s?

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What is Customer Lifetime Value? Does it Matter for a Successful Small Business?

October 1, 2014 / by Raquel Royers

posted in small business

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Marketing your business can be confusing, especially with all of the jargony lingo that gets tossed around in conversations. Customer lifetime value. Have you heard that one? Does it ring a bell? 

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7 Twitter Mistakes That Are Hurting Your Small Business

September 29, 2014 / by Raquel Royers

posted in small business, Social Media

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Twitter is a great tool for businesses to share their content on as well as build relationships and generate leads. However, there are certain mistakes that many people are making on Twitter that is negatively affecting their small business! While Twitter can be highly beneficial to your business, it actually hurts you if you make certain mistakes. Keep reading to find out what those are so that you don’t make them, or can stop making them!

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The Best Landing Pages Don't Make These Mistakes

September 26, 2014 / by Raquel Royers

posted in Landing Pages

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Having landing pages on your website is vital to having a successful internet marketing strategy for your business. The best landing pages help to capture your leads and qualify them so that you can deliver the best lead nurturing possible. However, if certain mistakes are made on your landing pages it can do quite the opposite and will cost you leads and money. Read on to find out what those mistakes are so that you don't make them!

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What Is Passion? How Do You Use It in a Successful Small Business?

September 22, 2014 / by Raquel Royers

posted in small business, Passion & Provision

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When someone asks you what you’re passionate about, you think to yourself and a couple things may come to mind; your family, a hobby, your career, a cause, etc. When you think about it, what exactly is passion? There are two different meanings, although they are often interchanged. If you’re looking to have a successful small business full of passion and provision this is crucial to know so keep on reading!

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Malcolm Gladwell Inspires Crowd With Successful Business Ideas & Advice

September 18, 2014 / by Raquel Royers

posted in Inbound Marketing, small business

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Malcolm Gladwell, bestselling author, spoke Wednesday morning at HubSpot’s annual Inbound conference and it was epic. He talked about innovation and change in business. He stressed how reframing our perspective is absolutely critical for creating opportunities, having successful business ideas and taking on new strategies.

Gladwell told a story to start off his keynote. It went a little something like this [this is a long story short kind of thing.] 

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Want Sales Tool AWESOMENESS? Get Your Sneak Peek of HubSpot’s New CRM!

September 16, 2014 / by Raquel Royers

posted in Inbound Marketing, HaBO News

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If you are looking for software that can help market your business and can be as complex as you need it to be but as simple as ever, HubSpot is your jam. As if it wasn't already awesome enough, HubSpot announced Tuesday at the annual Inbound Marketing conference that it has created a sales tool within the software.

Are you done screaming in excitement? Ok, good. Keep reading!

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Lead Nurturing Stats You Can't Ignore to Have a Successful Small Business

September 12, 2014 / by Raquel Royers

posted in Lead Nurturing

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When you get a lead that comes to your website what do you do to nurture that relationship? Do you send them emails? Do you call them? Does your sales person keep track of their activity? If you’re not doing at least one of these things you’re missing out on potential leads and valuable customers to help you have a successful small business.

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The Inside Scoop to Give Your Small Business a Killer Edge

September 8, 2014 / by Raquel Royers

posted in small business, Grow Your Business, Passion & Provision

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Do you want your small business to be successful? Do you want to be the best in your industry and be a place where people want to work? Do you want to be “that” business that everyone is talking about, choosing to work with and sets the standards for all other businesses?

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