Last weekend was daylight savings time, which this time of year means we gain an extra hour of sleep – unless you have a year and half old daughter like I do, in which case, she got up at what she thought was her normal time, but an hour earlier for me. Oh well, either way we get an extra hour in the day which got me thinking, how can that extra hour be used to benefit your internet marketing strategy? 

1.  Blog at least twice a week

Why? Because blogging is good for business. 

Have you ever been asked the question, “what do you do?” only to begin answering and soon notice the person sitting across from you tuned out a long time ago? Judging from the slow, yet excessive head nods accompanied by one too many “uh-huhs” you realize you’ve lost them. You might be asking a similar yet more specific question like, “what does and inbound marketer actually DO?”

Have you ever tried to write a blog offering internet marketing tips when your head feels like a balloon, your ears feel like you have earmuffs on, and you’re so stuffed up you’re having to breathe through your mouth and make sure you know where the closest box of tissue is? That’s exactly how I feel today and writing is not coming easy. Which got me thinking about content curation - a phrase you might have heard or read about recently, and something we’ve been learning a lot about ourselves and will be adding into our internet marketing strategy. Starting today.

It comes as no surprise that Google has released yet another algorithm update. This time it’s named after a more dynamic species, the Hummingbird, and rightfully so, because its aim is to provide you, as the searcher, more dynamic results.

Do hashtags drive you crazy? They drive my husband insane. I’ve tried explaining to him that hashtags have a purpose, especially when it comes to internet marketing, but he doesn’t believe me. That’s because of all the hashtag abusers out there on social media who are being rude by taking advantage of the little pound sign. People are becoming hashtag happy and using them too much, which makes me think that maybe they just need to be taught some hashtag etiquette and read today’s internet marketing tips.

The series finale of Dexter aired last night. True to Dexter form it was unpredictable, unsettling, and strangely satisfying. This blog is a tribute to America’s favorite serial killer, who can actually teach us a few internet marketing tips for your online strategy.

When I was a Droid user (gasp!) I still got excited about Apple’s newest iPhone reveal. Why? Because Apple is cool and I wanted to be informed of the latest coolness. I’ve since crossed over and become an iPhone user, which doesn’t really matter except that now I’m even more aware of Apple iPhone announcements and pay closer attention. But Apple and iPhones are constantly in my world, and might not be in yours. So in case you’ve been living under a rock and haven’t heard about Apple’s big, shiny, new announcement – times two – keep reading today’s internet marketing tips to get brought up to speed.

Double the Fun

Yee-haw! Your blog is written and you have that ecstatic feeling that’s a mixture of both relief and pure joy that comes after you actually sat down to write your blog and lo and behold, finished it! You might be so dang proud of yourself and confident of the pure genius you just produced that you simply click publish and move on. Whoa there, cowboy! It’s time to pull back the reins a bit because remember that feeling you also get when you don’t see results? It’s time to cowboy up and take a moment to review your blogging checklist before galloping onto the next project.

Have you ever written a press release and wondered if you’re doing it right? Don’t be shy - It’s a fair question, and one some people are afraid to ask because they think they should magically know how to write a press release for an event. The good news is that your press release doesn't always have to be about shocking news. It can be about an event in your company, it just has to be written well and formatted right.