You can’t ignore social media any more if you want your business to reach modern consumers. One of the common questions businesses have when hiring or evaluating their social media agency is “what exactly should be measured?" Is it more than just setting up a profile and seeing if anything happens? We would say yes, and it is essential to track the effectiveness of your social media accounts through measuring these 5 things:

You may have heard some of the changes that Facebook was making to its algorithm and how content will be displayed to users back in April. Today Facebook has announced even more changes to its video algorithm. For every business that is on Facebook, visibility is key. If you are a company with a social media presence, how much your posts show up may be impacted. Depending on the extent of your social media marketing and user base, these changes could impact your marketing reach quite a bit.

Here is a summary of the recent changes for publishers and the even more recently announced changes to Facebook videos:

If you are trying to get your business to rank on Google, you probably know that there is no magic button to push or process that will propel you straight to the coveted position #1. You also likely know that you can’t pay to show up in organic results on Google like pay per click ads.

So, somewhere in between “no magic button” and “coveted position #1” has to be some skill, best practices, and things that are likely to work well right? Yes. We often say on our site that there is no magic way to instantly get results on Google. We also say that if you apply best practices based on what we know to work well, you are more likely to rank high on Google. We’ve seen it happen over and over again. So, what SEO tips and tricks will Google love?

As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.

It’s finally that time. Your company is growing so much that you recognize you can’t do all of the marketing on your own, and you want to hire a consultant to help. With all of the marketing channels out there today, hiring a consultant is both needed and dreaded.

It’s needed because you want someone who is full time ‘immersed’ in the marketing world, who can give your company the best marketing services.

It’s dreaded, because you wonder deep down how to know if you’re hiring someone who can help you be successful. Are they any good? Can you trust them? Consider the following questions that all online marketing consultants should be able to answer. Ask these – and if you don’t get a good answer – keep on moving.

Have you heard of inbound marketing? Maybe you are an expert at it, and no further explanation is needed. Or maybe you have heard of it, and think it is simply another term for internet marketing or SEO. Or, you have never heard of it at all and a good explanation would be helpful. You’re in luck.

If you have a low priced SEO (search engine optimization) service, or are considering signing onto one, you may want to reconsider. At the least, it’s important to do some research and be aware of what exactly you’re getting, and whether you will be wasting your money or even hurting your website.

There are many companies that can be found online that advertise extremely low priced or cost effective SEO services. Of course you want your SEO to be affordable, but the extremely discounted services may not be all they appear. Here are a few warning signs to look out for:

It has been said for a while now that if you are a business, you need to have a website. You probably already do. You may not, however, have a social media presence. In today’s always connected world, people are online all of the time on Facebook, Twitter, Instagram and other networks.

Having a social media presence is just as important as having a website, and can actually bring benefits that would be hard or nearly impossible with having only your website as a tool. Here are some ways a social media agency can engage your customers:

Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings.

In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. 

Here Are a Few Tips for Developing a Killer Content Marketing Plan:

Are you the owner of a business? Are you in charge of marketing for a business? If you are either of those options, you likely have a pretty strict budget (if any) for marketing and have to decide what to pursue and what just isn’t worth it.

Should you do paid search where you pay for every click and for every visitor to your site, or pay by the amount of views a particular ad gets?

Or maybe you are considering SEO (search engine optimization) but don’t know if it’s really possible to be successful and if there is such a thing as affordable SEO. In this post, I’m going to talk about SEO and why it may be more affordable than you think.