When Your Best Isn’t Good Enough Inbound Marketing Seals the Deal

January 8, 2015 / by Paige Gilbert

good_better_best_diceSometimes your best just isn’t good enough when you’re trying to get new customers. That’s when you need some momentum to push you forward into the realm of closing customers before they lose interest and turn to your competitors. But how do you do this?

Maybe you think you're doing a really great job at this inbound marketing thing. You’re attracting people to your company website by blogging 3 times a week, actively posting on social media platforms, and you think your keyword strategy is accurate. You’ve even started converting some of your website visitors with your stellar calls-to-action that entice them to click and fill out the form to download the helpful content your staff has created. But then these leads seem to vanish into thin air and you’re left wondering how you can hold onto them and close them as customers. Keep reading to learn three key things that you should be doing.

Keeping your company top of mind

It’s great that a visitor filled out a form on your website to get a piece of content they wanted. But after they download the content they could easily:

  • Skim it and have the best intentions to read it all later
  • Read it and discard it
  • Forget they ever downloaded it

That’s why you have to keep your company in front of your lead. Inbound marketing can help you do that through email nurturing campaigns. All you have to do is put it together (or hire a company to do it for you!). You decide how often, how many, and what time the emails are sent out to the person that downloaded your offer. You’re reminding them that they wanted your information and you’re giving them the chance to get it from you once again, along with providing them other pieces of similar content that relate and guide them further down the sales funnel.

Monitoring your leads every day

Being in the right place at the right time is what social monitoring is all about. It’s important that you stay attentive to what is happening on the social media platforms where your company has a presence. If someone is sharing your product info, you should know about it. If a qualified prospect has a question about your product or service, you should be ready with an answer right away. Again, there is inbound marketing software that allows you to do this and will make it well worth your while. It will help you filter out the “noise” of irrelevant tweets, comments, posts, etc. and instead focus on the important messages from your visitors, leads and customers. It may be the difference between gaining or losing a lead because they didn’t receive a timely or helpful response to a question.

Seizing your opportunities

You have a small window of opportunity to seize your leads at just the right time and place and close the deal. In order to do this, your sales and marketing teams need to be aligned. It’s something we like to call Smarketing and we encourage you to learn more about it. The best ways for you to close your customers is by keeping your company top of mind, monitoring their social activity, and contacting them when they’re in the right place at the right time. Inbound marketing can help make your best even better and grow your business in the process.

If you’re ready to learn more about how to close the deal using inbound marketing services, contact us at Half a Bubble Out. We’re ready to help you sharpen your skills.

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York. 

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Topics: Inbound Marketing, Lead Nurturing

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