SEO Leads Defined: Why They Should Matter to Your Business

October 5, 2015 / by Chris Vande Lune

new_york_buildingsImagine what life must have been like before the modern technology we all are so used to today. Imagine visiting New York City say, 100 years ago. You arrive by rail, are hungry and have really wanted to try one of those new “frankfurters” (hot dogs to most of us today). You start walking into the city, and soon you hear someone yelling from the next street over that they are selling them. You head that way and see that there are actually several vendors on the street. They are all trying to get your attention by yelling out what they are serving up. You have choices, they have gotten your attention, and you go with the one that has exactly what you’ve been wanting.

How This Example Relates to SEO Leads

Today, the same process is happening every day but with much more sophistication online. Search engines like Google have become the street you walk down to find what you want. Companies that show up on search engines are like the food vendor in the street, trying to get people’s attention. It doesn’t really matter if a business is a physical store in town or selling products online. They are still increasingly found online.

If you’re a business owner, instead of yelling out the special of the day, you can be visible through SEO (search engine optimization). SEO simply means optimizing your website so that it will be likely to show up on that coveted first page of Google. The customers walking in the street are your SEO Leads.

Why SEO Leads are Important for Your Business

Why does all of this matter to you? Simply put, if you gain a decent presence on Google and other search engines, your business can get a significant amount of free traffic and well-qualified SEO leads that turn into customers.

Let’s say you run a medical practice that is marketing online. When you do the right things that signal to the search engines what you specialize in, you will be more likely to show up higher in their rankings. As you show up, you get more exposure to people searching for your type of medical practice in your specific area. These also happen to be the type of people who are more likely to become your patients, because you are offering exactly what they are looking for!

How to Get Started with SEO Leads

If you want to get started finding SEO leads for your business, you may want to consider hiring out the whole process. Here at Half a Bubble Out, we specialize in a holistic approach called inbound marketing that is tailored towards drawing qualified people to your website online. If you’re unsure about hiring an agency to do it all and want to learn more about inbound marketing, download the free offer below:

Learn the Power of Inbound Marketing eBook

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.  

Topics: SEO

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