Hurdles an Inbound Marketing Consultant Will Jump for You

August 5, 2015 / by Raquel Royers

ThinkstockPhotos-489749571You’ve been up since 5 a.m. and started replying to emails and thinking about work before you could even grab a cup of coffee. You login and take a look at your business's Facebook page and your stomach drops. Shoot. Another bad review.

Why do they keep coming? What are you supposed to do? Why can’t you delete it? You’re suddenly interrupted by an automated call from Google telling you to update your listing. How do you do that?

There’s an easy solution to all of these common business problems—hire an inbound marketing consultant. Trust us, it will make your life so much easier!

There are other scenarios where a consultant will come in handy and you’ll be reminded as to why you’ve hired them. Keep reading to see what we mean.

Local listings

Local listings can be pretty confusing. However, they are necessary in order for your potential customers to find your business online. Even more so that local people can find your business and know that you are there and offer what they are looking for.

An inbound marketing consultant is a pro at making sure your local listings are correct and complete. They also use local SEO strategies that help you to show up in searches.

Bad reviews

People can be mean! Especially when they are hidden behind their computer screen and have their keyboard as a weapon. When it comes to the online world, it’s inevitable—people are going to leave bad reviews. These reviews will be left on different social platforms such as Facebook and Google+ but also on review sites like Yelp and Four Square.

It’s tough monitoring all these sites and keeping track of your reviews. Not to mention it’s complicated when it comes to responding to bad reviews. Do you respond? How do your respond? When you hire an inbound marketing consultant, there’s no longer a need to stress because you have a trained professional taking care of it for you.

Writing, writing and more writing

If you don’t have time to write, don’t know how to write a blog or just plain don’t like writing and don’t want to, that is ok. An inbound marketing consultant not only LOVES to write, they do it well.

No matter the industry, your consultant should be able to write blogs, eBooks, website copy and other advertising material for you. They are often experts in many different fields and enjoy doing the research it takes to become competent and understand an industry.

These are just a few scenarios in which an inbound marketing consultant can take care of things for you and jump over business/marketing hurdles so you don’t have to.

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Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.

Topics: Inbound Marketing

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