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Raquel Royers


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Website Not Being Found? How to Add Keywords to a Website like a Pro

April 7, 2014 / by Raquel Royers

posted in Keywords

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So, you have a website but nobody can find it unless they type the exact URL in the search bar. Does this sound familiar? Don’t worry, you’re not alone. In fact, you’re way ahead of most of the other website owners because you're at least asking the question of how to add keywords to a website.

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Link Building Services: Getting Local Reviews the Right Way

April 5, 2014 / by Raquel Royers

posted in Link Building

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With the strict policies that surround link building services in the internet marketing industry now, as a business you need to be extra careful with how you build links. This also applies to your local reviews on different sites such as Yelp and Google.

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Why is Social Media Important? Ask Your Grandma

March 31, 2014 / by Raquel Royers

posted in Social Media

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If you ask your grandma, grandpa or any person over the age of 55, "why is social media important?" they will most likely all have a similar answer: to stay in contact with those you have relationships with.

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What Makes a Good Website, Err Um, Fake Website? Ask Old Spice

March 24, 2014 / by Raquel Royers

posted in Website Development

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Have you seen Old Spice’s recent marketing campaign with its fake website pages? If not, you need to take 10 minutes and go through them because they are absolutely hilarious! Old Spice definitely knows what makes a good website in this aspect—something that is entertaining to all.

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Get the Most Out Of Your Content--Recycle Blog Posts

March 21, 2014 / by Raquel Royers

posted in Content Marketing, Blogging

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So, you have a blog and you’re writing them frequently. Great! But, what do you do with those old ones? It kind of seems like a waste to let them just sit there and be neglected. Sure, some people are still finding them through search and your posting them to social media sites but why not show them some extra attention? Recycle your blog posts! Why?how? Keep reading!

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The Top 5 Worst Mistakes an Email Marketing Consultant Can Make

March 17, 2014 / by Raquel Royers

posted in email marketing

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There are many mistakes that an email marketing consultant can make when creating an email marketing campaign. However, there are some top contenders of things you should never, ever do! Continue reading to find out what those mistakes are so that you don’t make them, or so that you recognize them when you see them happen.

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Facebook Announces New Look for Business Pages

March 10, 2014 / by Raquel Royers

posted in Social Media, News

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Facebook announced Monday that the look of business pages will change starting this week. They will no longer be two columns, which often look jumbled anyway, in my opinion. They will now be only one column. Take a look at your own profile page—business pages will look similar to that.
 
Facebook says they are rolling out this new look in order to make it easier for people to view and find information on a business page but also to make it easier for the admins. In my opinion, I think this is merely only the beginning for a series of changes for business pages on Facebook.
 
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Matt Cutts: 4 Ways Google Evaluates Paid Link Building Services

March 10, 2014 / by Raquel Royers

posted in Link Building

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In Matt Cutts' most recent video blog he explained how the team at Google evaluates paid link building services. In the past few months Google has gotten even stricter on link building strategies including backlinking and guest blogging. In this particular video he explains the fine line between paid link building, which can be the difference of receiving a free trial to receiving a gift card for providing links.

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Internet Marketing Tips: What Is a Buyer Persona?

March 8, 2014 / by Raquel Royers

posted in Internet marketing

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To effectively reach the right audience it’s essential to have your buyer personas established and a part of your business's internet marketing strategy. Knowing who your ideal customers are will help you tremendously with your marketing efforts. Many businesses leave this part out or don't realize how important this aspect really is.

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5 Ways to Put Your Lead Generation Techniques To the Test on Twitter

March 3, 2014 / by Raquel Royers

posted in Lead Generation, Social Media

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Twitter is one of the best places to put your lead generation techniques to the test. You have a large audience, it’s a social atmosphere and there are people just waiting to find and learn about new companies and services. If you aren’t already doing this, what are you waiting for? You’re missing out!

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