Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

Most internet marketing tactics for increasing your website conversion are technical and advanced, however there is a simple way you can help increase website conversion. Give your customers what they are asking for. Sounds way too easy right? However, even though this “give them what they want” approach seems obvious, many businesses fail to accomplish it. We believe the key to giving your customers what they are asking for is with relevant content.

Let’s dive right in. So you’re looking through your website statistics thinking "my traffic sucks and I have less leads a month than I do toes on my left foot." You're probably thinking, “There has to be something wrong with what I’m doing,” well, there probably is. Generating leads doesn’t solely depend on your $20,000 showcase website that looks like the Taj Mahal, but rather how easy it is to navigate and how engaged it keeps your customers throughout their buying process. Yes, visual content may attract your customers at first with the “WOW” factor, but once they realize they’re stuck in a rat maze trying to find relevant content on your site that isn’t easily accessible, you can bet their little tails are being enticed by your worst enemy….”THE BACK BUTTON!"

If you can relate, read further…

How to  Increase Your Website Page Conversion 2,500% 

Here’s the scenario. You work really hard on your internet marketing to get traffic to your website. You may even be spending good money on PPC ads in Google or some other search engine. You desperately want people to buy something or call you or do something that will get them closer to being a paying customer. You put your phone number on the website and hope people call you. If you're doing a fairly normal job maybe you get 1 out of 500 visitors to actually call or email. Maybe you create a contact page and put a contact form on it and you get 1 out of 250 people to call or email. If you’re really doing well you get 1 out of 100 to convert or contact you and now you're up to the average conversion rate for websites over the last 20 years which is really close to what direct mail usually does, or at least used to do. So now what?

Free Downloads Connect You to Customers Putting Your Business in the Internet Marketing Spotlight

If you tuned in along with the other million+ people to watch the 85^th Annual Academy Awards on Sunday, then you know that Best Actress winner Jennifer Lawrence got a bit tripped up before reaching the podium to accept her Oscar statue. As she looked into the crowd of people giving her a standing ovation, she jokingly said “Thank you. You guys are just standing up because you feel bad that I fell and that's really embarrassing but thank you.” She made a relevant connection with her audience, and it was memorable, not because of what she did, but the emotion she left them with. What does this have to do with free downloads? As an internet marketing consultant I’m here to tell you.

Offering Free Downloads as Part of Your Internet Marketing Strategy Will Get You Clients Faster

As an internet marketing consultant I’m here to tell you that if your goal is to get more clients and get a better return on your marketing investment, then you need to make available good quality, relevant content. Providing content in the form of free downloads, also called offers, will help you line up the customers.