Writing content is at the center of inbound marketing. It can help or hinder your online lead generation efforts. You have a short and distinct window to capture your reader’s attention, provide them quality information, and leave them wanting more. However, it doesn’t take much to lose someone’s attention. Making some or all of the following mistakes are surefire ways to lose your leads online.

The other day my two-year-old daughter desperately wanted to play outside and I desperately needed to submit an online press release, so I told her “just a minute, mommy has to work and then we’ll go outside.” That bought me some time and got me thinking: even though she’s not yet at the stage of asking questions, she clearly understands when I explain something to her in very simple terms. One day, she’s going to ask me what I’m working on. How would I explain internet marketing to her?

If you’re like me, when you sit down to write a blog article you either know exactly what you’re going to write about, you’ve been assigned a topic, or you got nothin’ and two hours to write it in.

Looking forward to going to work every day is a luxury not everyone has, but sometimes just a little bit of employee recognition can make a big difference in making your company a happier place to be. It doesn’t have to be a big extravaganza. It’s actually the little things day in and day out that will have the most impact to help create a happy culture in your company and make it a place your employees look forward to coming to each day.

You can write a blog in one hour, but here’s the disclaimer: you have to be writing what you know or at least something you have learned. For example, I couldn’t write a blog about global warming in one hour because I know next to nothing about it, but I could easily write a blog giving you internet marketing tips because it’s what I do day in and day out.

Okay, so the title of this blog post might be a tad misleading, I mean George Orwell has been gone for quite some time now and would have known nothing about the future of marketing, let alone internet marketing. However, a good writer leaves his stamp on history somehow whether it be through their books, essays, speeches, or blogs. The fact that the following essay excerpt from George Orwell can be applied to internet marketing to help grow your business is indeed admirable and evidence of a timeless writer.

Have you seen a stage production of Chicago? Or even the movie? If so, then if I say the lyrics of a song – like – “razzle dazzle them” – you immediately get it stuck in your head. It’s memorable. That’s what you want inbound marketing to do for your business – get it stuck in people’s head.

If you haven’t seen the Chicago performance, check it out below: 

When you run a race your goal is to cross the finish line. Then what? It’s time to set another goal. If you just started training, your goal might be a 5K. If you ran a half marathon you might be ready to conquer a marathon. Wherever you are in the process of training you track your progress and set attainable goals along the way. You won’t be able to run those 26.2 miles by sprinting each days You must build your endurance. Blogging is kind of like that. It’s a marathon, not a sprint. Here are some internet marketing tips to keep your blogging eye on the finish line.

I got up at 5 a.m. this morning and went to the gym. Crazy to some, but I know that is the optimal time for ME to exercise. If I plan to go after work, I either end up not going because I’m too tired or had a better offer; or I go and dread being there the entire time and don’t get a good workout in. Some people would rather eat brussel sprouts than get up at 5 a.m. to exercise – and that’s okay – but for me it’s part of what makes my day feel balanced. I have more energy, I tend to eat healthier, and it does my body good.  

It’s your first day at the gym. You look around trying to decide where to get your burn on. You’re having second thoughts about getting in shape. The Planet Fitness commercial flashes through your mind: