If I were to say, you could increase website conversion, would you know what I meant? 

Do you know what happens on your website when a conversion happens?  Some people do but most of the time the answer is a hesitant “yes” while defining the term with the word “conversion” included. This would have been a sure fire way to get a red mark on your paper if you were still in high school.  (Which my daughter just graduated from so I speak with some assurance).  So here is what I want to do.  I want to give you a short clarification of what people mean when they say, increase website conversion, so you can be prepared for the conversation and maybe I can even help you improve your website conversion.  It’s good stuff, let me show you.

I try and let our clients and readers know when something important and relevant to Internet Marketing is happening and today is one of those days. Yahoo bought Tumblr, a major online blogging software company, for $1.1 BILLION.  Once again an internet company has sold for a lot of money and some say it might be too much.  You think?  The reason this is significant is because it's a blogging company and Yahoo is investing heavily because they believe it will be good for their business.  The fact is that blogging is becoming more and more popular and as an industry is maturing quickly.  So, Why Blog? You should blog in your business because it works and the Yahoo acquisition is evidence of the value of blogging.

More than ever before good questions are the life blood of leading a succesful company.  One of those questions that you must ask on a regular basis is, "why is social media important for reaching new customers?" Every company wants new customers and every company wants those customers to become loyal customers. Social media is the only place I know of that allows you to listen to people talking about their lives, their likes and their dislikes, unrestricted, without ever having to go anywhere!  That is why internet marketing is so powerful when done holistically. 

If you are responsible for your company’s bottom line then you care about the marketing too, and in todays world that must include online marketing.  If that is the case then YOU NEED TO CARE about whether your website is ranking high for important terms or keyword phrases and consider if you are going to hire an Internet Marketing company for Link Building services.  If this term is new to you or your are trying to figure out this Internet marketing stuff then let me explain what it is and why is it important.

Today I want to talk to you as the CEO of a company that is concerned about ROI on my own marketing, rather than the leader of a company that does work for our clients as an internet marketing and email marketing consultant. I want to talk about the concerns many of us have when we think about marketing. Is it going to be worth my time and how do I get the most out of it?

Do you ever feel like your marketing isn’t working? Do you ever feel like no one but you cares? Do you ever feel like the patient in this video?

Your Answer to "What Makes a Good Website" from an Internet Marketing Consultant 

This really is a great question because it shows wisdom and insight and demonstrates a person’s awareness that there might be a better way to create a website. If you’re in business and you are the type of person that wants to better understand what makes something better or worse - like websites in this case - and you want to become more successful, there are several factors to consider. The first is the most important. 

How Email Lead Nurturing Helps Get You Customers 

You say to yourself I need more customers and ask, “How am I going to do that?”  You then realize that you have heard a lot about using your email and your website for marketing.  You call an Internet Marketing Consultant who gives you some good advice on what to start out with. You then set out to get some work done.  You set the website up, get some Calls-to-Action on it, you direct those to Landing Pages, have Free Offers to download or to sign up for and after your visitors give you their information you send them to a thank you page that you carefully set up.  That’s it.  You sit back in your chair with a smile on your face and enjoy this moment.  It feels good. No, it feels great.  You invested all that time and did all that hard work yourself and it’s starting to work. 

How to  Increase Your Website Page Conversion 2,500% 

Here’s the scenario. You work really hard on your internet marketing to get traffic to your website. You may even be spending good money on PPC ads in Google or some other search engine. You desperately want people to buy something or call you or do something that will get them closer to being a paying customer. You put your phone number on the website and hope people call you. If you're doing a fairly normal job maybe you get 1 out of 500 visitors to actually call or email. Maybe you create a contact page and put a contact form on it and you get 1 out of 250 people to call or email. If you’re really doing well you get 1 out of 100 to convert or contact you and now you're up to the average conversion rate for websites over the last 20 years which is really close to what direct mail usually does, or at least used to do. So now what?

How your business can SQUEEZE ROI out of Social Media

Social Media is an important tool for growing your business but it’s a big subject and the hype around it sometimes is unbearable.  Figuring out how to take advantage of social media is confusing at best.  As an Internet Marketing Consultant I regularly run into business people who believe that it is probably important but don’t know where to start or even if they should.  The fact is that any well thought out internet marketing campaign that is going to have a decent ROI is going to be holistic and it will include some form of social media platform.  This won’t answer all of your questions but it will give you a good place to start.  We have clarified this subject for a lot of businesses and hopefully we will help you have a better picture to make more informed decisions in regards to your marketing investments.