5 Tools Everyone in the Inbound Marketing Agency Industry Should Be Using

July 14, 2015 / by Jessica Miley

Man_holding_toolsSo you are the CEO of an inbound marketing agency. Congratulations and welcome to the cool kids club. We know what great work you can do with inbound and we also know how much energy and effort goes into every task that we complete. To help make your life easier, here are 5 different tools that you need.  

Project Management System

Inbound marketing agencies focus on a holistic approach that includes many different moving pieces and parts. Having a project management system keeps the moving pieces in check so your agency can act like a well-oiled machine while keeping your sanity. Some examples include Basecamp, DoInbound, and Harvest. Take a look at different project management systems side-by-side by clicking here.


When your inbound marketing agency is managing, creating and analyzing content, social postings, landing pages and more, having an automation software is crucial to having success. Some examples include HubSpot (our favorite), Infusionsoft and SharpSpring. To compare different marketing automation softwares, click here.

SEO Research and Management Software

Search engine optimization is here to stay and the sooner that you jump on board with educating your agency to become experts the better. Businesses want Google to find them and they are willing to hire you to make that happen. To keep strategy at its best, using a research and management software for keywording is important. Some examples include Ubersuggest, Google Adwords Keyword Planner, and SEMrush. To take a look at different SEO softwares, click here.


Having a Customer Relationship Management (CRM) system will help your inbound marketing agency better understand customers’ behaviors and needs, keep communication between different departments clear, and monitor all touchpoints with customers. To compare different CRMs, click here.

Video Conference Software

Being an agency, your clients, vendors, etc. can be located all around the world. Video conference softwares give you the platform to facilitate quality streaming of web and audio meetings to ensure that you don’t have to worry about buffering, disconnections and more. At a low monthly rate, software like GoToMeeting and Onstream Meetings gives you the platform to hold professional and important meetings with confidence and ease. To compare these different softwares, click here.

As an inbound marketing agency ourselves, we love meeting new people especially those who love inbound marketing as much as we do! Check out our website and follow us on Twitter. Let’s connect and geek out about how we can help other companies help their customers.

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.

Topics: Inbound Marketing, Business Development

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