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3 Internet Marketing Goals to Make Instead of New Year’s Resolutions

Fri, Dec 30, 2016 @ 09:00 AM / by Paige Gilbert

posted in Internet marketing, Marketing, Grow Your Business

7 Comments

Updated for 2017

Right now it’s mere hours before we say farewell to 2016. Have you made your New Year’s resolution? I hope not. Really. If you’re stressing over what your New Year’s resolution is going to be – lose weight, exercise more, stop smoking, be nicer, go to bed earlier, give up chocolate (whoa, let’s be realistic here, huh?) then I give you permission to stop obsessing. You don’t have to make one. In fact, all that indecisive energy you’re spending on how to better yourself in 2017 can be much better spent on setting goals for your online strategy instead. We’ll help by giving you some internet marketing tips that you can achieve early on in 2017.

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Lessons from Pokémon Go for Your Small Business Marketing

Wed, Jul 20, 2016 @ 02:18 PM / by Chris Vande Lune

posted in News, Marketing

0 Comments

You’ve probably heard of Pokémon Go -- it would be hard to miss news of this popular new social app. In fact, you’ve probably noticed a strange trend recently of people walking with a sense of purpose all around you while glued to their smartphones. I have seen this in my own neighborhood, where suddenly neighbors I’ve never even seen before are out walking and staring at their phones, almost like they're in a trance.

If you’re not familiar with Pokémon Go, it's basically an app for your smartphone that allows you to “see” Pokémon in the real world (your local streets based on your location), capture them, and train them to battle against other people’s Pokémon.

Pokémon Go and Your Marketing

So how does this relate to small business marketing? Clearly this game is the craze of the moment, but in my opinion it is always good to watch trends and see what people are interested in, especially with the rapid speed of technological change.

In a recent Adweek article, Tod Loofbourrow and Eva Barbier give us 5 things to learn from the success of Pokémon go:

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The Basics to Get You Started with Snapchat Social Media Marketing

Fri, Apr 29, 2016 @ 03:00 PM / by Chris Vande Lune

posted in Social Media, Marketing

1 Comment

You've probably heard of Snapchat -- that all of the "young kids" are using it. If you haven't heard of it, in simple terms it's a photo and video sharing service where the pictures and videos disappear within seconds of being viewed. You can also message friends with a text message type of format, although the platform is much more photo and video focused. What you may not know is that some consider Snapchat to be an important up and coming marketing platform. 

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Personas: The Secret Weapon of an Inbound Marketing Company

Wed, Mar 23, 2016 @ 02:50 PM / by Kaitie Franklin

posted in Inbound Marketing, Marketing

0 Comments

You may be wondering to yourself what exactly a “persona” is and how is it a secret weapon? It is critical to be aware of your prospects' personas along their buyer’s journey with your company. As an inbound marketing company, you will see someone go from a stranger, to a lead, to a customer, all the way through to a promoter and the persona comes into play every step of the way.

Creating the Persona 

To put it simply, personas are representations of ideal customers you create to help your team develop focused content formation and nurturing strategies. To create personas, you will use information you already have about your target market or current customers. There are several aspects you need to consider to make a comprehensive persona. Here are some questions you can begin with followed by examples:

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What Your Small Business Can Learn From Star Wars and Its Co-Branding

Fri, Dec 18, 2015 @ 03:08 PM / by Jessica Miley

posted in small business, News, Marketing

1 Comment

Co-branding is a popular tactic within the marketing and advertising world and is something that your small business should take advantage of if you see an opportunity. This common practice has positive reasons why you should consider this strategy. But let’s start with the basics.

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Uniting Sales and Marketing Teams in an Inbound Marketing Company

Fri, Dec 11, 2015 @ 02:32 PM / by Dane Johnson

posted in Marketing, Sales

0 Comments

One of the biggest obstacles businesses can face is a poor relationship between the marketing and sales teams. Historically, the two sides have had little nice to say about each other; in fact, 87 percent of marketers and salespeople describe the others negatively.

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How Will Your Small Business Be a Part of #GivingTuesday?

Tue, Dec 01, 2015 @ 09:00 AM / by Paige Gilbert

posted in Our Thought Bubbles, small business, Marketing

0 Comments

There’s Black Friday and Cyber Monday – but do you know about #GivingTuesday? After two days dedicated to shopping there’s a day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

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Social Media Marketing News - Facebook Introduces Detailed Targeting

Wed, Nov 18, 2015 @ 09:00 AM / by Chris Vande Lune

posted in Social Media, News, Marketing

0 Comments

Facebook has updated its targeting capabilities for advertisers that allow for much more specific targeting than before. If you're running paid ads on Facebook as part of your social media marketing efforts to get traffic to your site, this is great news. Details are below, but a quick note – you have to be using Facebook’s Power Editor presently to access these capabilities.

 

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5 Things a New Business Should Consider About Local Internet Marketing

Fri, Oct 09, 2015 @ 01:34 PM / by Jessica Miley

posted in Internet marketing, small business, Marketing

0 Comments

Congratulations! You started a business and will hopefully achieve all of your dreams while being your own boss. But now what? You need to invest time and money into your local internet marketing. It may seem like a daunting task so let’s go over a few things that you should consider before diving into your new marketing plan.

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Why I Believed for a Split Second My iPhone Brought Me No Value

Wed, Jul 29, 2015 @ 01:52 PM / by Michael Redman

posted in Our Thought Bubbles, Marketing

0 Comments

A friend of mine sent me a 2 minute video to watch that was well-made and really interesting - but it made me think about the power of persuasion when combined with quality video. I started to wonder if I was getting taken advantage of by companies that I buy stuff from - even when I’m really happy with what I have most of the time.

Take a look at the short video below and then see if you agree with any of my thoughts. Not all of you will care, but some of you might want to talk about it. Just a little food for thought.

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